Thursday, January 20, 2011
Frozen
Usually, when a magazine manages to get some free media buzz, it pays off in increased newsstand sales.  The Jul/Aug 2010 issue of Up Here certainly got noticed by the media.

Newsstand sales did improve from the previous issue by 36%.  However, compared to the same issue from prior year, sales were down 33%.  If we look at the average sale on all of the 2010 issues that preceeded Jul/Aug,  sales are only up 3% …glacial movement, unfortunately.  With that said, generating free media buzz aint easy, and having the courage to take a big risk is worthy of praise. Kudos are in order!

Climate change is, sadly, just kind of depressing no matter how you dress it up….and Subject Matter is what matters most when it comes to selling copies. Even bikinis can’t always save the day.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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I had the same thought as Scott: make room for the heroic women's team. A national sports magazine s...
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