Tuesday, May 17, 2011
The Jun/Jul 2011 issue of Photo Life will be hitting newsstands on May 30th. This stunning black and white cover commits to the “less is more” approach to cover design.

Rule #11:  Color over black & white

For many magazines, black and white covers don’t work as well as colour photographs. That’s not the case for Photo Life, which has enjoyed great success historically with classic black and white cover treatments.

Four additional hooks are elegantly handled to keep the focus and commitment on a clean and uncluttered cover that is committed to clarity.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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