Tuesday, November 27, 2012
Microsoft Buys Covers
http://www.businessinsider.com/conde-nast-wants-you-to-believe-microsoft-didnt-pay-for-windows-8-covers-on-vanity-fair-and-glamour-2012-11

It will be interesting to see how newsstand sales are impacted….we will check back in on this when the numbers start to firm up.

In the grand scheme of things, if the ad sales revenue was as big as is being suggested, does it really matter?  Great to see that a huge player in the digital space values print so highly to sell its new hardware. I guess they know how smart, savvy, sophisticated, and engaged the readers of print magazines really are.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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