Monday, November 15, 2010
Design Issue
The Winter 2010 issue of GardenMaking (the fourth and final issue of the launch year) is set to hit racks on November 15th, 2010.

This cover recognizes the seasonality challenge gardening titles face when the snow starts to fly.  Gardening  junkies, in need of a fix to satisfy their addictive passion, will find plenty of inspirational advice to help them lay their plans for 2011.

This cover totally commits to Rule # 2:  Subject Matter Matters

It also honours Rule #3:  Benefits, Benefits, Benefits

In additon, it is clean and uncluttered, uses the “real estate” effectively, both for the main sell line and supporting hooks on the left hand side, and employs an elegant use of colour to help draw the eye down the page.

This cover will  jump off newsstands, and leap from subscribers mailboxes, into the hands of readers whose hearts will be pounding in anticipation.

Addictive magazines sell.

 



- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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