But occassionally, it is important to also point out some simple things that are instructive to avoid doing. Be careful of unintended outcomes.
While I love it when publishers, editors and art directors have the guts to position an image layered over the logo (which demonstrates confidence in the brand), as it helps create depth and 3D punch — you have to be careful.
The mis-reading of a single vowel could have a rather embarrassing result… something advertisers just might not want to be associated with… particularly in hotel rooms and lobbys. What did you say you were selling Madam? Hopefully this will serve as a somewhat humourous reminder to slow down before going to press.