Native Peoples is a niche arts and culture title, published out of Phoenix, Arizona.
recently completed a comprehensive data scan on ten years (60 issues) of covers and sales data.
The findings helped the Publisher, Editor and Art Director, jump start a new cover consultation methodology.
One thing that emerged from the data scan was that whenever any type of jewellery appeared on the covers (even in the absence of a story relating to jewellery) sales spiked. The same results occurred whenever the words Santa Fe appeared. So, amongst other things, we decided to push both aggressively on this cover.
“Scott’s meticulous cover study has been eye-opening and we are very excited about the outcome,” said Stephen Phillips, Publisher.
The September 2010 issue is the first cover that robustly embraces many of the fundamental findings from our database. Look for it on Canadian Newsstands August 16th and in the United States August 17th.