Friday, August 25, 2017
New Yorker’s 92nd Anniversary Issue

Back in February of this year, I posted the New Yorker’s  92nd Anniversary issue as the Cover of the Week. (See original post below).
 

I promised to report back on how it sold in Canada.  So here it is:  The issue sold 2,889 copies in Canada.  That’s up 1,383 copies from the same time slot last year, a gain of 92%.  It sold 1,065 copies or 58% more than the issue that preceded it, and 918 copies or 47% more than the issue that came after it.  Only 2 issues in 2016 sold more than this one did in early 2017. Canadians lapped it up.

 

The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue. According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.” However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”
 

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.
 

 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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