Thursday, December 16, 2010
Flower Power
This cover from Cycle Canada  is not your typical Anniversary issue approach. Not at all serious or pretentious.  No big type treatments.  No special borders.  No benefit-oriented cover lines.  Just a groovy, retro, feel good cover and “try-me” discount pricing.

This risk-taking cover is praiseworthy, and I have a feeling it just might work, despite breaking all the traditional rules.  Sometimes what’s old is new again.  It’s a bold gamble.

Thanks to Peter Van De Geyn, at Coast to Coast, for bringing it to my attention.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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