The results are in
, and the 100 Houses We Love cover, an SIP put out by Dwell
, was a huge success.
Sales in Canada were 12,300 copies, on a draw of 23,800, for nearly a 52% sell-through efficiency.
The average sale on the regular (January through August 2010) issues in Canada was 7,750 copies, on a draw of 23,100, for a sell-through efficiency of 33%.
Plus, the cover price was $9.99 on the SIP, as opposed to the normal price of $6.99. That’s a 43% premium priced product. And worth every penny.
• Copies sold: up 207% compared to the average issue
• Newsstand revenue: up a staggering 339%
• Efficiency: up nearly 20pts
Vertical content. Beautifully packaged. Fabulous Outcome.
That’s a winning hand!