On July 5th, 2010, I posted this Profit issue as the Cover of The Week
. The issue is now (more or less) final, and will sell 5,300 units at a $6.95 cover price, which is $2 more (or 40% higher) than the regular $4.95 cover price. The average sale for the five regular issues that came before this was 2,010 copies. Therefore, this special issue sold 164% better than average, and with the higher cover price generated a revenue lift of 270%.
Last year’s special in the same time slot sold 4,996 copies.