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Tuesday, November 16, 2010
Check Up: Profit 100
On July 5th, 2010, I posted this Profit issue as the Cover of The Week.  The issue is now (more or less) final, and will sell  5,300 units at a $6.95 cover price, which is $2 more (or 40% higher) than the regular $4.95 cover price.  The average sale for the five regular issues that came before this was 2,010 copies.  Therefore, this special issue sold 164% better than average, and with the higher cover price generated a revenue lift of 270%.

Last year’s special in the same time slot sold 4,996 copies.
 


- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
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Rick says:
I'm loving the type on the cup as well. Bold, strong and fun....
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