Tuesday, December 21, 2010
Back in August, CoversSell.com featured the September 2010 issue of Zoomer as Cover of the Week, and predicted great sales.  We called the cover very Vanity Fair-esque.

Happiness is something we all aspire to achieve.  Some pray for it.  But great single copy sales can make us happy, and put a smile on our faces too, eh?
With newsstand sales in 2010 “challenged,” increasing sales by a wide margin is a praise-worthy accomplishment.

The verdict is in from consumers:
1. The issue has the best-ever sell-through efficiency since Zoomer first started publishing, back in October 2008.
2. The issue has by far the best sales result of 2010 to date, with sales up 53% compared to the previous five issues.
3. It beat last year’s September issue by 71% in copies sold, and efficiency was up 20pts.

A fabulous cover and outstanding results!  Congratulations to the team at Zoomer and Coast to Coast.

 



Tuesday, December 21, 2010
Every January Azure publishes its annual Houses issue.  And for good reason.  This cover theme is invariably one of their best-selling issues year after year.

Rule #2:  Subject Matter Matters

This year’s cover is particularly striking…kudos to Karen Simpson, art director.  Modern.  Sophisticated.  Warm and vibrant.
The cover takes full advantage of the upper left quadrant to push the main sell line. I predict strong sales on this issue.
Take a moment and try your luck at the Azure Cover Quiz. It’s fun and instructive.

 





Thursday, December 16, 2010
This cover from Cycle Canada  is not your typical Anniversary issue approach. Not at all serious or pretentious.  No big type treatments.  No special borders.  No benefit-oriented cover lines.  Just a groovy, retro, feel good cover and “try-me” discount pricing.

This risk-taking cover is praiseworthy, and I have a feeling it just might work, despite breaking all the traditional rules.  Sometimes what’s old is new again.  It’s a bold gamble.

Thanks to Peter Van De Geyn, at Coast to Coast, for bringing it to my attention.

 




Friday, December 10, 2010
Perfectly timed for the Christmas rush, RollingStone magazine’s Playlist Issue is electric and rocking off the shelf.

The intense red screams passion.

The double border signals it’s special.

The silver drop shadow on the  logo and main sell line dazzle and glitter like a Christmas ornament and tinsel.

Plus, the celebrity names lend energy and sex appeal to the entire package of goodies. The draping ear buds are the perfect touch, creating the 3d impact that sets this issue on fire the way only rock and roll can.  Scorching hot cover.

 


Friday, December 10, 2010
Hello! Canada has scored another “Exclusive”….this time with Celine Dion and her new twin boys.

This will no doubt cause competitors in the Celebrity category to turn green with envy, as Hello! Canada continues to astound the newsstand world with record-breaking sales.

The issue has a 20-page pictoral spread, featuring shots of Celine Dion and family taken at their “tropical-themed home on Jupiter Island, Florida”, according to Hello! Canada’s spokesperson Louise Leger.

This cover is radically clear and compelling.  Beautiful in its simplicity, this cover is sure to sell briskly. On sale December 7th, 2010.

 




About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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