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Thursday, October 06, 2011
Nice Package
The November issue of FASHION features cover girl Gwen Stefani. A total of nine “entry points” give consumers lots of reasons to make an impulse connection. The white background is strong. The benefits are numerous. The fun factor is obvious.

Editor-in-Chief Bernadette Morra had this to say:

“I have been after Gwen Stefani for a FASHION cover ever since I arrived at this magazine more than two years ago. I think Gwen is a perfect FASHION cover girl – a glamourous mom, talented performer and fashion devotee. My dream finally came true last spring when our beauty editor Sarah Daniel flew to Cannes to interview Gwen during the Cannes Film Festival. The cover photo was also taken in Cannes.”

Magazine junkies who purchase at Shoppers Drug Mart will get a polybagged version, including a copy of Men’s Fashion as a bonus, featuring the Duke.  Nice package indeed. (Click on cover to enlarge.)

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Rick says:
I'm loving the type on the cup as well. Bold, strong and fun....
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