The logo has been completely re-worked, the sky bar area has been cleaned up, the type has been beefed up, large numeric benefit-oriented sell lines have been added, and more hooks have been squeezed in without cluttering up the cover.
“This has been a very exciting transition for us. Traditionally, we published in the middle of January in order to service the Seattle and Vancouver Boat Shows, but the appetite of our advertisers got us thinking about publishing earlier and finding greater reach. We were a bit nervous about bumping up our deadline by five weeks this year, but in fact it has already paid off. We had an increase of 12% in ad revenues and we can attribute it directly to reaching the BC, AB and Washington State markets. We also decided on a complete cover redesign and are looking forward to seeing how it performs on newsstands,” says Jason Tansem, publisher.
The Special Annual retails for $6.95, on newsstands December 10th.
Note to readers: some of Bullock's posts may refer to his clients.