Friday, November 30, 2012
Suncrusier Makeover…Ad Sales up 12%
A new cover template for Suncruiser has just been created by art director Cassandra Redding. The new and improved magazine is set to debut on newsstands in both Canada and the United States.

The logo has been completely re-worked, the sky bar area has been cleaned up, the type has been beefed up, large numeric benefit-oriented sell lines have been added, and more hooks have been squeezed in without cluttering up the cover.

“This has been a very exciting transition for us. Traditionally, we published in the middle of January in order to service the Seattle and Vancouver Boat Shows, but the appetite of our advertisers got us thinking about publishing earlier and finding greater reach. We were a bit nervous about bumping up our deadline by five weeks this year, but in fact it has already paid off. We had an increase of 12% in ad revenues and we can attribute it directly to reaching the BC, AB and Washington State markets. We also decided on a complete cover redesign and are looking forward to seeing how it performs on newsstands,” says Jason Tansem, publisher.

The Special Annual retails for $6.95, on newsstands December 10th.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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