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Wednesday, March 07, 2012
Jennifer... and a Mega Issue
The March issue of InStyle is a knock out. It’s also as thick as a phone book.

The cover features Jennifer Aniston… who as a cover girl almost always delivers strong newsstand sales. The 552-page Mega Issue is impressive… who said ad pages are hard to come by?

Great eye contact. Love the way Jennifer interupts the logo. Super use of numbers to quantify the benefits. And love the type on an angle.

This issue is sure to sell big… take it to the bank.

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Rick says:
I'm loving the type on the cup as well. Bold, strong and fun....
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