Friday, May 27, 2011
Edra Sefton, Manager, Professional Development and Events, for Magazines Canada, advised me that 81 people have already pre-registered for the 2011 Newsstand Cover Quiz Show.  The room capacity is 110.

That means that there is only room for 29 more participants.

At stake:  Someone will be walking away with a $2000 retail promotion at Presse Commerce. It might as well be you!

Here's another teaser clue: her or him?


Friday, May 27, 2011
The Summer 2011 issue of FASHION sizzles with Katy Perry on the cover.  Shall we talk about eye-contact!

The white cover provides the high-contrast background for the dark-haired beauty to shine, as she stands tall above the logo.

Tons of additional benefit-oriented hooks, like  65+ swimsuits, sandals, shades and sunscreens… I’m sure ready to escape, are you?

The starburst also is good news:  Biggest Summer Issue Ever! My guess is that the newsstand sales will be the best ever for a Summer issue too.


Friday, May 20, 2011
This just in from the Huffington Post. Dossier magazine has been relocated to an opaque plastic bag for being to risque.

Click on the link above to place your vote on this cover…do you think it is offensive? I certainly don’t.

Tuesday, May 17, 2011
The June 2011 issue of Azure hits stands this week. Karen Simpson, art director, has delivered another sophisticated, elegant and refined cover for the award-winning magazine.

The cover lines take maximum advantage of the left-hand “real estate”.

Look for a special promotion at Presse Commerce locations.


Tuesday, May 17, 2011
On Wednesday, May 11th, The Grid was launched. It was a classic launch party at Queen and Bathurst, in the old Burroughes Building, complete with a line-up to get in, by invitation only. The 6th floor warehouse style space was packed to bursting with trend-setters, eagerly consuming mixed drinks from a seemingly endless set of serving stations, all offering something unique to get the buzz going fast. Not to worry the MADD crowd, Zip Car was on hand as a valued sponsor, offering free rides home.

It was so refreshing to see the energy of the crowd, eager to particpate in the launch of The Grid, whose bold new graphic design puts NOW to shame, and appears to be aimed in equal measure at Toronto Life, or shall I say advertisers eager to reach the restaurant-going, high end beverage consuming, nightlife-loving, upwardly mobile urban sophisticates.

“We feel like there’s a need for a city magazine that’s accessible and focused on the needs of people in their 20s and 30s,” says Laas Turnbull, the publisher and editor-in-chief. “Our goal is twofold: completely separate ourselves from NOW in terms of positioning; and fill a gap that’s existed in this marketplace, well… pretty much forever.”


Tuesday, May 17, 2011
The 2011 Newsstand Cover Quiz Show is booking up fast. Reserve your space today.  Someone in the audience is going to walk away with $2000 for a newsstand promotion with Presse Commerce. It might as well be you!

Here’s another clue:

Her or Him?


Register online at:

Presse Commerce has generously provided the $2000 prize. Please check out their site at:


Tuesday, May 17, 2011
The Jun/Jul 2011 issue of Photo Life will be hitting newsstands on May 30th. This stunning black and white cover commits to the “less is more” approach to cover design.

Rule #11:  Color over black & white

For many magazines, black and white covers don’t work as well as colour photographs. That’s not the case for Photo Life, which has enjoyed great success historically with classic black and white cover treatments.

Four additional hooks are elegantly handled to keep the focus and commitment on a clean and uncluttered cover that is committed to clarity.


Tuesday, May 17, 2011
Mark your calendar for Wednesday, June 8th, 10:45am, at the MagNet 2011 Conference, for the Newsstand Cover Quiz Show.

Someone is going to walk away with a $2000 check for a free retail promotion with Presse Commerce.

To win, you simply need to show up and particpate in the Vanity Fair Guys and Gals challenge,  the opening segment of this dynamic retail-focused session.

Stay tuned for more clues…

Her?  Or Him?


Register online at:

Presse Commerce has generously provided the $2000 prize.  Please check out their site at:


Thursday, May 12, 2011
The latest SIP from Toronto Life is eye-catching. Good to see TL continuing to add to its impressive list of brand extensions.

A clean and uncluttered cover, with all the heavy lifting performed up top.

Thanks to Kevin B. for bringing this to my attention.


Friday, May 06, 2011
The premier issue of Maxim Canada magazine is set for its debut on Canadian newsstands. The cover was designed by Canadian design team K9 Design.

Jennifer Neal, Partner at K9 Design, says “We’re not going to lie. We’re a little excited about this project… OKAY actually we’re really excited and honoured to have been asked to art direct and design the premier edition of Maxim Canada. Our design team, led by skillful art director Eric McBain, designed the cover and all interior layouts chalk full of girls, hockey, UFC, and just for good measure MORE girls. While keeping true to the sprit of the U.S. branding, we were able to bring a distinctly Canadian visual voice to this project. The final product will be on Canadian stands by late May.”

(Watch Masthead for more news on this launch.)


About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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