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Tuesday, April 17, 2012

New Glow

The newly designed Glow Magazine is set to debut. Formerly published by Rogers, it is now published by St. Joseph Media.

The art director, Daniel Mackinnon, says:

“The magazine has been designed with lots of white space with smart editorial entry points. This supports our fresh, modern and uncluttered approach to design. The additional space allows the images and type to come alive before the reader’s eyes, really pulling them into stories.”

Top: New version by St. Joseph
Bottom: Former edition by Rogers Publishing

- Scott Bullock

Comments (5)

Comments:

5. Doug says:

20 April 2012 at 11:25 AM

I like the old version better - the colours just flow across the cover, whereas the new version is just kind of b/w with neutral tones - not very exciting.

4. Anonymous says:

19 April 2012 at 6:15 PM

I think the comment made by the art director was more about the inside design. SJM has put Glow back onto PMB which is why I imagine there are more cover lines on the latest one

3. Kat says:

18 April 2012 at 8:12 PM

To be fair, a) that was my favourite Rogers Glow cover I'd seen in ages - Scott's picking the top of the heap - and b) Rogers did that one when they'd already lost the account, I think, and probably felt they had a bit more freedom to play around. That's a very small amount of cover lines for a newsstand mag. I'm looking forward to the new Glow showing up in my mailbox so I can have a look inside.

2. angela says:

17 April 2012 at 3:53 PM

I agree @shantae the Rogers version does look better

1. shantae says:

17 April 2012 at 2:55 PM

I'm sad LOL I liked the older version better. It looked more clean.

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About Me

Scott Bullock

Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.

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