Thursday, September 24, 2015
Last week it was Trump on Time Magazine’s cover. This week he is featured on Rolling Stone.

Not sure what Trump has to do with music. It’s certainly not the first time Rolling Stone has put politicians on the cover.

I guess the editors are betting their audience will buy lots of copies of the man with the funny hair.


Thursday, September 10, 2015
Scientific American has been continuously publishing for 170 years, so they must be doing something right.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of their 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

Jan 2014

Oct 2014

Nov 2014

Dec 2014

And the Answers Are:

#1 Seller in Canada…Nov 2014, Meditation, sold 9,819  (Must have been the subject)

#2 Seller in Canada…Jan 2014,  Mind, sold 8,990  (Best looking cover of the year)

#3 Seller in Canada…Dec 2014, Ideas, sold 8,459  (Big Type Treatment)

#12 Worst Seller in Canada…Oct 2014, Big Bang, sold 5,587  (Huge failure…very drab)
Thursday, September 10, 2015
The October 2015 issue of Horse Sport is set to hit newsstands on September 21, 2015.

The team at Horse Sport have come up with a “poster-like” cover treatment.

Horse Sport is on a roll this year, with every issue posting sizable gains from prior year:
  • Feb up 23%
  • March up 33%
  • April up 214% (Forecast)
  • May up 165% (Forecast)
  • June up 149% (Forecast)
According to MAGNET, single copy sales overall in Canada are down 16.8% in the first half of 2015.


Thursday, September 10, 2015
The new issue of SuperTrax (Volume 27 #1) is sporting a new look, courtesy of Art Director Andrew Knor.  The issue goes on sale October 12, 2015.

“Revamping of some of the key elements for this issue, we moved the Supertrax logo up into the sky bar on a clean, white surface in order to optimize the presentation of the new Ski-Doo Blizzard," Knor said. "The logo was made horizontal, rather then slanted.  We then lead their eye to the numerical “160” New Sleds in a bold font on a subtle button that pops on the white background. We then worked in some action shots, including a picture of each of the top four manufacturers.  This assures the reader that nothing has been missed, and this issue is well worth picking up on the newsstand.”


Thursday, September 10, 2015
The September 7, 2015, issue of Maclean’s is an eye-opener.

How refreshing in the midst of political silly season to get a cover like this from Maclean’s. This cover is extremely playful and humorous.

Look for this one to sell!


About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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