Friday, August 18, 2017

Art Director Sieu Truong has created a warm Fall-like cover for the Sept/Oct 2017 issue of Horse Canada.

Alternating white with yellow in the sky bar creates strong contrast and helps draw the eye across the top.  Good use of the left hand margin to stack the selling hooks. Use of blue to help draw the eye down the cover works well, as does the use of a number, and a script font to drive interest to key benefits.

 

The issue goes on sale August 28th.  It retails for $5.99.
 

 
Monday, August 14, 2017

Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.

 

The skybar is particularly strong, with a Free Poster premium highlighted in red.  Good use of the prime space for pushing the main cover line.  Yellow used effectively to direct the eye to matters of importance.

 

Canadian Woodworking magazine has been on a roll lately.  In 2016, newsstand sales were up 49%, with 5 of 6 issues posting gains.

 

Plus, the Dec/Jan 2017 issue was up 20%; the Feb/Mar 2017 issue was up 17%, and Apr/May 2017 is up 35%.

 

The Oct/Nov 2017 issue of Canadian Woodworking is scheduled to hit newsstands on September 17th.
 

 
Monday, August 14, 2017

Art Director James Gillespie has created another beauty for Canada’s History.

This vintage black and white cover image was hand colorized by Gillespie, a time consuming process.

 

But the result is outstanding.

 

The bold type treatment, and clever placement of the supporting sell line…Living the Lumberjack Lifestyle… make for a simple yet compelling cover.

 

Canada’s History magazine is on a roll.  The Feb/Mar 2017 issue (Sitting Bull) set a new all-time sales record for it’s time slot.  And the Apr/May 2017 issue (Vimy) also set a new all-time record for it’s time slot.

 

The Oct/Nov 2017 issue of Canada’s History is set to hit newsstands on September 25th, 2017.
 

 
 
 
 
Monday, August 14, 2017
 

This just in from Janice McLean, Art Director at SkyNews magazine:

 

“There’s a total solar eclipse happening in North America this August 21st, the first visible from the contiguous United States since 1979 Because SkyNews is a how-to magazine, we give very specific news based on the months we publish, therefore July/Aug is a special issue about the eclipse.

You’ll see that we’ve flagged the event dramatically on our July/August cover, with all the major sell-lines and cover image touting the eclipse.

The twist is that our September/October issue hits the newsstands in the second week of August, and we need to take advantage of the news stories that will be talking about the eclipse in the days and weeks before August 21st. By that time, our July/August issue will have been replaced by Sept/Oct.

Our team decided to insert a special 4-page information insert in Sept/Oct for newsstand only, plus we’re binding in special safe solar eclipse viewers for the newsstand as well (we bound in subscriber viewers to the July/August issue).

 

To promote these bonus items, we stickered the newsstand issues and we’re running an eclipse on the cover once again. This is generally our Astrophoto issue, but we do have one story running in the main issue about future eclipses, which gave us the opportunity to run an eclipse image and coverlines on the full run of the magazine.”

 

The Sep/Oct 2017 issue of Sky News went on sale today.

 

 
 Here’s the Jul/Aug 2017 issue:
 
Monday, August 14, 2017

The Fall 2017 issue of Creative Scrapbooker is set to hit newsstands on August 28th.

 

This high-quality niche publication retails for $12.99.  It has an over-sized format, is perfect bound, printed on super thick cover and interior stock, and every issue is 148 pages thick.
 

Published  quarterly by the dynamic duo of Jackie Ludlage, Founding Editor; and Katharina Doyle, Founding Publisher, and their talented team, this magazine has been on a roll. Newsstand sales have been up now for 12 straight issues!  In 2015 sales were up 14% and in 2016 sales were up 21%.

 

This Canadian gem is now available for sale in the USA at Barnes & Noble, JoeAnne’s, and other specialty accounts, where it is selling through at over 50%.

Quality Counts, and this beauty proves it.

 

Here’s the latest cover:
 

 
 
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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