Thursday, March 05, 2015
Back in May of 2014 I posted the May 12 ,2014 issue of Maclean’s as Cover of the Week. 

I said: “This cover is just having so much fun, how can a newsstand junkie not give in to temptation? For skybar lovers, Maclean’s can always be counted on for strong, easy to read skybar. Nice use of the cover real estate.  Overall just a great magazine cover!”

So, how did it sell?  Only 3 of the 21 covers in the first half of 2014 outsold it.  It beat the average sale for the first half of 2014 by 22%.

Nice job!


Wednesday, March 04, 2015
Back in April 2014 I posted the May 2014 issue of Zoomer as the cover of the week.

It sold 2,187 more copies than the issue in the same time slot in the prior year.

That’s a 47% lift. Very nice results indeed!


Monday, March 02, 2015
Maxim magazine has announced an all new look and positioning effective with the March 2015 issue. The once hyper-successful “lads magazine” has experienced a sharp decline in circulation recently, down 33% in the first half of 2014. The magazine, which was launched in 1995 reached a zenith of 2 million circulation.

The redesigned magazine targets an older, more affluent audience to match the magazine’s core readership, which has seen its average age increase by 10 years over the past decade. “Our guy has grown up,” said publisher Kevin Martinez. “He’s 33, starting to make money and looking at his life differently, ” according to an article in Ad Week. 

Apparently, the less raunchy approach to both the covers and the interior content, has resulted in a success with advertisers.  The March issue is up 30 pages-a 289 percent increase-from a year ago.  High-end brands like Prada, Armani, Marc Jacobs, Calvin Klein and Bloomingdale’s, have bought ads aimed at the older, more sophisticated male target.

The new cover approach steers clear of any cleavage or bikinis, and is a “less is more” approach.  See new cover and 2014 covers below.



Tuesday, February 24, 2015
Back in November 2013, I posted Maxim magazine’s December 2013 as Cover of the Week, which featured Paulina Gretzky on the cover.

The issue is now closed and final.  Sure enough, the issue was their best-selling issue of the year in Canada, with a total of 41,178 copies at a 46% sell-through.

The next best issue in 2013 sold just 28,288 copies. The average sale for 2013 was 22,191 copies sold at a 25% sell-through.


Tuesday, February 24, 2015
Fly Fusion magazine had a banner year in 2014, as they continued their growth strategy in the USA. Very few Canadian magazines can seriously compete in the USA market. But Fly Fusion now sells more copies in the USA then they do in Canada.

All four issues in 2014 posted impressive sales gains.Three of four issues established new all time sales for their respective time slots.

A shout out goes to Susan Keavney at Coast to Coast.
  1. Winter issue up 7%
  2. Spring issue up 21%
  3. Summer up 13%
  4. Fall up 23%

Thursday, February 19, 2015
The Victoria Cross SIP from Legion Magazine was a winner. Sales were 8,360 copies. Sell-through was 42%. Sales were up 4,143 copies or 98% from the previous year in the Winter time slot.Copies sold at a $14.95 price point.

It has been shortlisted for the 2015 Canadian Cover Awards.


Thursday, February 19, 2015
The April/May 2014 issue of Canada’s History sold extremely well. Sales were up 1,908 copies or 88% from prior year’s issue in this time slot. It was the second best result ever in this time slot.

It has been shortlisted in the Small Magazine Category for the 2015 Canadian Cover Awards.


Friday, February 13, 2015
The Sports Illustrated 2015 Swimsuit Issue is creating quite a buzz, as it always has, as SI continues to create “shock and awe.”  The latest cover lowers the bikini line to shocking new lows in a game to get the twits to tweet their outrage.  Apparently it's working.  Moral outrage has surrounded the issue every year, since first launching in 1964.

“I think you’re making it look a lot naughtier than it really is to be honest,” cover model Hannah Davis told Matt Lauer on the Today Show Monday. During the interview a ribbon graphic covered part of the cover. “To be honest, I think SI always tries to do something a little different every year, and I think this year, it’s the year of the torso."

The year of the torso?  Uh, huh.  Looks like SI is serious about the old adage that sex sells. Which one do you like best?  Vote for 2015, 2014, and 2013 here.




Friday, February 13, 2015
The April 2015 issue of Canadian Geographic features a Grizzly Bear as the “celebrity."  This cover is pin-up poster quality.

Editor Aaron Kylie says:

“The Canadian Geographic team felt the treatment of the main cover line “GRIZZLY” was very impactful, and combined well with the great direct eye contact of the bear. Add some bold hits of red in the corner slash and the plus sign in the bottom left-hand corner, and we think we’ve got an eye-catching cover that should stand out well on the newsstand. Kudos to art director Javier Frutos, photo editor Jessica Finn, and Don Johnston of Grandmaison Photography for the collaboration.”

Canadian Geographic has historically had success with Bear Covers. Here’s the latest.  And then some oldies but goodies.  If it works, keep doing it!



Friday, February 13, 2015
The Alberta Magazine Publishers Association (AMPA) has announced the recipients of the Achievement in Publishing, Editor of the Year, Volunteer of the Year and Best New Magazine awards; and the shortlist for the new Magazine of the Year award.

The Showcase and Achievement Awards recipients will be celebrated at the Alberta Magazine Awards Gala on March 5, 2015 in Calgary, says a press release.

The Achievement Awards recognize the accomplishments, innovation and creativity of individuals and publications in the magazine industry. Congratulations to these highly accomplished individuals and publications, and all of the worthy nominees:

Achievement in Publishing Chris Bird, Fly Fusion Magazine

Editor of the Year Steven Sandor, Avenue Edmonton

Volunteer of the Year Jennifer Schmidt-Rempel, Lethbridge living

Best New Magazine (Recipient) Grains West

Magazine of the Year (Shortlist)

Avenue Calgary

Avenue Edmonton

Glass Buffalo

Visit The AMPA website to learn more about these awards recipients and finalists.

SHOWCASE AWARDS (Finalists) Thanks to the hard work of more than 50 Alberta Magazine Awards volunteer judges – industry experts from across North America – the 300 editorial and design entries in 15 Showcase Awards categories have been narrowed down to 75 outstanding finalists. Congratulations to all the magazine publishers, editors, web editors, writers, poets, art directors, designers, photographers, illustrators and the many other talented contributors! View the list of finalists and read the entries online.

On a personal note, I want to congratulate both Chris & Jennifer Bird, who have been clients now since 2009.


About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Mick says:
Oh dear these are horrible. The fact that Courier made it onto the cover says it all....
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