Friday, July 03, 2015
Back on May 30th, 2014, I blogged about Toronto Life‘s new Neighbourhoods SIP.  So it’s time to do a Check Up to see how it performed.

At a $9.95 cover price, these high-quality SIP’s are an important contributor to the overall newsstands sales story.

This particular issue sold 7,832 copies, and went on sale on June 2nd, 2014.

This was better than their Real Estate SIP by 515 copies or 7%, which went on sale March 31st, 2014 and sold 7,317 copies.

It was also better than their City Home SIP by 2,925 copies or 60%, which went on sale August 4th, 2014.


Friday, July 03, 2015
The Dec/Jan 2015 issue (Last Spike) of Canada’s History magazine, set a new all time sales record!  Since the magazine is 95 years old, and has published roughly 570 issues, that’s quite an accomplishment.

Here’s what editor Mark Reid had to say about the creative process:

“We knew that our readers liked trains — after all, trains are what helped build this country. However, we decided to dig deeper to find the human interest stories that would bring train history to life. Our cover related to our main feature, “Ties That Bind,” which featured a series of train-related stories — from the driving of the Last Spike in 1885, to the “On to Ottawa” protest train, to the story of Bill Miner, the “Gentleman train robber” who pioneered the phrase “hands up” during his train robberies.”'
  • Sales for this issue are up 35% compared to the same issue last year
  • Sales are up 98% compared to last year’s average sale
  • Sales are up 88% compared to the other 5 issues in 2014
Canada’s History had an impressive performance in 2014, with overall sales up 21%.  (Context:  Overall North American Newsstand sales down 16.7%)

The Art Director is James Gillespie.


Thursday, June 11, 2015
The CMC awarded Ricardo (English Edition) as The 2015 Magazine of the Year.  Congratulations to Tracey McKinley, Coast to Coast to Coast, and the entire team for a job well done!

I blogged about this launch back on September 11th, 2014, as the Cover of the Week…so it’s time to check out the results!

The Fall launch issue (on sale September 15th) sold 23,882 copies! An incredible result right out of the gate! So was it a one-hit wonder?  Nope!

The following issue (December 2014, on sale November 3rd) sold 23,865…an almost identical number!

The February 2015 issue, on sale December 15th, is sitting at a sale of 25,527, while not 100% final, is probably 99% final now.

The next two issues have equally compelling covers and look poised to sell extremely well too!


Wednesday, June 17, 2015
The new Jul/Aug 2015 issue of Horse Canada is set to go on sale July 6th.  The magazine is on a big time roll.

Their last 7 issues in a row have all posted increased sales.
  1. Nov/Dec 2013…up 11%
  2. Jan/Feb  2014 Horse Annual up 22%
  3. Mar/Apr 2014 up 40%
  4. May/Jun 2014 up 147%
  5. Jul/Aug 2014 up 103%
  6. Sep/Oct 2014 up 18%
  7. Nov/Dec 2014 up 29%
In addition, while sales are not yet final, big gains are expected for the first 3 issues of 2015 too.

Special thanks to the OMDC. And to our distributor Disticor.


Tuesday, June 09, 2015
The June 2015 issue of Canadian Geographic features a cover story on the 100 Greatest Explorers.

Here is what editor Aaron Kylie has to say about the issue:

“Explorers and exploration are a big deal for our readership, however there are not a lot of universally well known modern Canadian explorers. So with this cover, art director Javier Frutos played up a largely graphical treatment with a prominent main cover line with a simple direct sub-line. He also used a row of small images of select explorers, inspired from a December 2004 Canadian Geographic cover that had done particularly well at newsstand.”


Thursday, June 11, 2015
The July 2015 issue of Vanity Fair is a shocker.  The cover girl is former Olympic star Bruce Jenner, who has completed his transition to a women.

The cover shoot was done by legendary photographer Annie Leibovitz.  The article is written by Pulitzer Prize–winning contributing editor Buzz Bissinger.

I’m a bit surprised that People Weekly or one of the tabloids didn’t get the first “reveal.”


Thursday, June 11, 2015
Legion Magazine‘s Jul/Aug 2015 issue will feature a cover story on the Battle of Britain.

This cover was 99% perfect on the first draft, with only some minor tweeks needed in the sky bar area.

Art Director Jason Duprau.


Thursday, June 11, 2015
Canadian House & Home has produced another remarkable Bookazine/SIP… called Summer Style. This one measures 8 1/2 X 10 1/2.  The cover stock is a heavy matte finish. It’s 100 pages thick and packed with advice and inspiration. It’s a beauty!  The issue goes on sale May 25, 2015 and it retails for $11.95.  To view some of H&H’s other great looking Bookazines/SIPs see below:



Monday, May 25, 2015
The American Society of Magazine Editors (USA) has just announced it’s winners of their annual Best Covers Contest.

The ninth annual ASME Best Cover Contest was open to all consumer print magazines published in the 2014 calendar year. With 10 different categories, over 100 print magazines participated by submitting over 270 covers to the competition.

Their is also a Reader Choice Awards, which are voted on by Facebook users.

The Cover of the Year was The New Yorker’s “Broken Arch,” published on December 8, 2014, which pays tribute to race relations challenges in Ferguson, Missouri, last year.

The finalists in each category are show,  but the winners are:

Sports and Adventure:  ESPN The Magazine, October 13, 2014

Fashion and Beauty:  Harper’s Bazaar, March 2014

Business and Technology:  The Atlantic, November 2014

Family and Home:  FamilyFun, August 2014

Entertainment and Celebrity:  The New York Times Magazine, September 14, 2014

Science and Nature:  New York, June 9-15, 2014

Lifestyle:  Men’s Health, November 2014

Brainiest:  Bloomberg Businessweek, August

Most Delicious:  Bon Appétit, June 2014

And the Readers Choice Award Winner was Paper Magazine.


Thursday, May 21, 2015
The latest (our 8th edition) in a series of SIP’s from Legion Magazine is scheduled to hit newsstands on June 22nd, 2015.

The magazine will retail for $14.95, and is only available at newsstands.

This issue focuses on the Battle of the Atlantic, which is to say the entire naval campaign during the Second World War.

Art Director Jason Duprau.


About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Whatever says:
@xx: Says who? The PC police? Do you think Bruce cares whether you refer to him as a male or a femal...
Blog Archive
2015 (49)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)