Tuesday, September 27, 2016
The Oct/Nov 2016 issue of Canadian Cycling is a classic “poster style” cover.

The white background gives the image a high-contrast platform to work from.

The use of red gives it a high-octane zing.

The theme of fitness is a strong subject matter for us.  Look for this one to sell.

Plus: 7 of the past 9 issues have posted sales gains!

 

Tuesday, September 27, 2016
The October 2016 of The Atlantic is a cover that will sell.

This cover is a great example of executing on Rule #32:  Timing Matters

With the first of three debates scheduled for the USA Presidential election, just weeks away, this first tilt between Trump & Clinton is sure to be a ratings bonanza.

It’s like a heavyweight boxing extravaganza. And the cover might as well be a poster for Ali vs. Foreman in the Rumble in the Jungle.

Smart of The Atlantic to get out in front on this opportunity.

 
 

Tuesday, September 06, 2016
The 2016 Swimsuit Issue from Sports Illustrated went on sale February 22, 2016. It seems that every year the bikinis get smaller and smaller, and yet so do the sales, at least in Canada.

The 2016 issue sold 29,699 copies at a 29.2% sell-thru, compared to 33,059 copies at a 28.7% sell-thru in 2015. That’s a drop of 3,360 copies or 10% less. The draw was cut by 13,720 copies or 12%. Looks like cutting the draw resulted in cutting the sale.

The cover price is $8.99 in Canada. It was $7.99 back in 2013.
  • The 2014 issue sold 50,800 copies, on a draw of 132,861, for a 38.3% sell-thru.
  • The 2013 issue sold 48,012 copies, on a draw of 147,173 copies, for a 32.6% sell-thru.
  • The 2012 issue sold 57,734 copies, on a draw of 156,543 copies, for a 36.9% sell-thru.
 

 

Tuesday, September 06, 2016
The August 2016 issue of Adbusters is one to watch. While the traditional newsweeklies have been selling more copies than usual featuring Donald Trump as their cover boy, Adbusters is having some fun with a Trump cover of their own.

Adbusters can always be counted on for some very interesting, entertaining, and creative covers.

This one uses a classic black & white image of Trump, frowning, and let’s the UPC code make the point/joke. Clever. It’s a powerful cover. And fun.

I expect that this one will resonate quite strongly with their readers and should sell well. Great job!

 


Tuesday, August 30, 2016
The Oct/Nov 2016 issue of Canada’s History is scheduled to hit newsstands on September 26, 2016.

This concept cover is bright, clean and uncluttered, and features a bold type treatment, and a vibrant sky bar.

The art director, James Gillespie, worked hard to get it right. There was concern that we avoid falling into the trap of doing a cliched image, that might be considered insensitive.

The solution was to focus on the artistry of the items, rather than the shooter on horseback.

 


About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Any news on how it performed on newsstands?...
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