Tuesday, June 21, 2016
People magazine’s June 27, 2016 cover is a welcome approach to covering the appalling hate crime/mass murder in Orlando this week.

Rather then focusing on the terrorist or his despicable deed and the horrific carnage, People gives us something positive to focus on:  the human beings whose lives were stolen.  Better to glorify the victims, not the hater.

Too often, in the aftermath of these outrageous mass murders, all we get is an overdose of details about the terrorist’s life, and what might have caused him to act out.  Then we get the political spin from the pro & con gun control professionals. And inevitably arguments about immigration.  So tiresome, so boring, and so missing the mark.

Anderson Cooper of CNN did a moving tribute to the victims too.  He read out their names, one by one, with little details about their lives…incredibly powerful.

 


Tuesday, June 21, 2016
This morning I was sent a link that calls out 5 magazine covers, as the 5 Most Egregious Covers of 2016 (so far). 

I prefer to point out and praise covers that work.  But I thought this was worth sharing.

The writer does point to a cover of Chicago Magazine that he likes.

Humm...seems very familiar to a recent Toronto Life cover.  Now that’s “egregious.”  You be the judge.

 

Tuesday, June 07, 2016

The Jul/Aug 2016 issue of Canadian Real Estate Wealth goes on sale June 20.

The Vacation Properties theme has been used in the past, and it always performs well.

This year’s cover features a very bold type treatment for the main sell.

 


 

Thursday, May 26, 2016
It seems that 2016 is turning out to be a bad year for a lot of music celebrity icons.

But my guess is that this is going to help increase the sales for RollingStone magazine.

The February 11th, 2016 issue is a tribute cover to David Bowie.  The May 5, 2016 issue is a tribute to Merle Haggard. And the May 16, 2016 issue is for Prince.

Beautiful covers.

 

 

Thursday, May 26, 2016
The Summer 2016 issue of Dirt Trax is scheduled to hit newsstands on June 27, 2016.

Art Director Andrew Knor has created the first cover in Dirt Trax’s history that features a dark blue background, as opposed to the usual outdoor backgrounds that come with shots from the field.

The colored background method is a technique that Cosmopolitan made an iconic part of the their brand.  Recently I posted an example of Modern Dog using this technique, which appears to have worked well for them too.

 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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