Tuesday, March 31, 2015
The April 13th 2015 issue of Maclean’s is a real grabber. With Easter upon us, they’ve timed this issue perfectly.

And by including other religions in the “new research,” they’ve successfully broadened the market appeal.  Heck, even atheists won’t be able to resist picking it up.

Look for this issue to see a big spike in sales.

 

Tuesday, March 31, 2015
The April 2015 issue of National Geographic is sure to be a big seller.

This photograph of the 16th President is iconic. This cover marks the tragic anniversary of his murder 150 years ago.  Lincoln is considered by many historians to be the greatest president of all time.  He won the Civil War, preserved the Union, and liberated a people who were enslaved.

Despite the election of our first black President (Obama), racial tensions in the USA are sadly still a simmering issue. This cover feature not only celebrates the legacy of Lincoln but places it in the context we find ourselves in today. A great read.

 

Wednesday, March 25, 2015
The April/May 2015 issue of Canadian Cycling sports its annual Buyers Guide on the cover.

This year’s edition features a simple colour scheme using a vibrant blue backdrop, white drop out, and red and black to draw the eye to some of the key selling benefits.

The approach is “less is more.”

The issue is 124 pages thick and perfect bound.

The Art Director is Warren Wheeler.

 

Thursday, March 12, 2015
Zoomer magazine, winners of 2 awards at the Canadian Cover Awards, has just released its new covers for the April 2015 issue.  One cover is for subscribers, and is a bit playful, while the cover for newsstands, cranks up the heat.

As noted by Zoomer magazines’s editor-in-chief Suzanne Boyd:

“This issue marks our third themed one covering that three-letter word.  It’s a big word that can mean so much and so many different things to people of various ages, genders and preferences, that we decided to celebrate it with two cover treatments. We approach the topic head to toe, inside and out with perspectives on what boomer men and women want and don’t want between the sheets.”

 

Wednesday, March 11, 2015
The Alberta Magazine Publishers Association (AMPA) has released the winning magazines for the Best Cover Award.

The Showcase Gold and Silver winners were announced and celebrated at the Alberta Magazine Awards Gala on March 5th.

Visit the website for more information.

(Full Disclosure: I was one of 3 judges)

The Gold Award went to:

Western Living September – Paul Roelofs, art director; Evaan Kheraj portrait photographer

The Silver Award went to:

Up!Magazine The Food Guide – Theresa Johnston art director, Erin Burns photographer, Pierre Lamielle food stylist

 
 

Tuesday, March 10, 2015
The March/April 2015 issue of Canadian Antiques & Vintage is scheduled to hit newsstands on March 23. This cover is, in my opinion, the best cover they have ever done. The robin’s egg blue is such a compelling background color.  The central image is an extremely popular furniture item. The cover is clean and uncluttered. The Art Director is Kate Sharrow. Canadian Antiques & Vintage retails for $7.95 and is perfect bound with an over-sized trim.

 

Tuesday, March 10, 2015
Last May I posted Outdoor Canada‘s Summer 2014 issue along side the Summer 2013 issue as Cover of The Week.

I praised the gutsy move to test something different.  But pointed out that it was going to be tough to beat the results from the previous year.

Sure enough, the retro approach for 2014 didn’t work.

Despite a draw that was increased by 11%, the retro cover fell short by 21% compared to the prior year’s cover.

 

Thursday, March 05, 2015
Back in May of 2014 I posted the May 12 ,2014 issue of Maclean’s as Cover of the Week. 

I said: “This cover is just having so much fun, how can a newsstand junkie not give in to temptation? For skybar lovers, Maclean’s can always be counted on for strong, easy to read skybar. Nice use of the cover real estate.  Overall just a great magazine cover!”

So, how did it sell?  Only 3 of the 21 covers in the first half of 2014 outsold it.  It beat the average sale for the first half of 2014 by 22%.

Nice job!

 

Wednesday, March 04, 2015
Back in April 2014 I posted the May 2014 issue of Zoomer as the cover of the week.

It sold 2,187 more copies than the issue in the same time slot in the prior year.

That’s a 47% lift. Very nice results indeed!

 

Monday, March 02, 2015
Maxim magazine has announced an all new look and positioning effective with the March 2015 issue. The once hyper-successful “lads magazine” has experienced a sharp decline in circulation recently, down 33% in the first half of 2014. The magazine, which was launched in 1995 reached a zenith of 2 million circulation.

The redesigned magazine targets an older, more affluent audience to match the magazine’s core readership, which has seen its average age increase by 10 years over the past decade. “Our guy has grown up,” said publisher Kevin Martinez. “He’s 33, starting to make money and looking at his life differently, ” according to an article in Ad Week. 

Apparently, the less raunchy approach to both the covers and the interior content, has resulted in a success with advertisers.  The March issue is up 30 pages-a 289 percent increase-from a year ago.  High-end brands like Prada, Armani, Marc Jacobs, Calvin Klein and Bloomingdale’s, have bought ads aimed at the older, more sophisticated male target.

The new cover approach steers clear of any cleavage or bikinis, and is a “less is more” approach.  See new cover and 2014 covers below.

 

 
 
 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Mick says:
Oh dear these are horrible. The fact that Courier made it onto the cover says it all....
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