Tuesday, April 08, 2014

The May 2014 issue of Golf Digest is getting a lot of flak for its cover featuring Paulina Gretzky.

In an article from the Globe & Mail we learn:

“Juli Inkster made her 120th start in a major Thursday at the Kraft Nabisco Championship. A seven-time major winner and a member of the World Golf Hall of Fame, Inkster is one of 11 women since 1969 to appear alone on the cover of Golf Digest. The list, which includes Marlene Hagge, Jane Blalock (twice) and Nancy Lopez, grew this week with the unveiling of the May issue, with Paulina Gretzky on the cover.

“Who is that?” asked Inbee Park, the world No. 1 and the defending champion at this event.

Park, of South Korea, a nine-time winner on the LPGA Tour, won three consecutive majors in 2013 to tie a record set in 1950 by Babe Didrikson Zaharias. Park has never appeared on the cover of Golf Digest.

Stacy Lewis, who has won two major titles, has also never appeared on the cover of Golf Digest. Last year she was briefly No. 1 in the world on her way to winning the Vare Trophy for the tour’s lowest scoring average.

Asked for her reaction to the magazine’s cover choice, Lewis said: “It’s frustrating for female golfers. It’s kind of the state of where we’ve always been. We don’t get respect for being the golfers that we are. Obviously, Golf Digest is trying to sell magazines. But at the same time you’d like to see a little respect for the women’s game.

Jerry Tarde, the editor-in-chief of Golf Digest, who approved the cover, said: “Sports figures, celebrities and models have appeared on Golf Digest covers since the magazine’s beginning. Paulina ranks at the high end of the golf celebrity scene today, and she has a compelling story to tell. She also might get some new people interested in the game.”

It sure does look like Golf Digest has gotten a bit desperate. Very lame.

Tuesday, April 08, 2014
The May 2014 issue of Zoomer looks like a winner.

The press release says:

The May 2014 edition of ZOOMER Magazine hits newsstands next week with an excerpt and stunning photography from Highgrove: A Garden Celebrated by HRH The Prince of Wales and Bunny Guinness. This Canadian print exclusive and royal invitation to the grounds of Prince Charles’ beloved rural retreat comes as he embarks on his 17th visit to Canada in May.

“We are honoured to have HRH The Prince of Wales on our cover,” said Suzanne Boyd, Editor-in-Chief of ZOOMER Magazine. “The world has caught up with Prince Charles. In the ‘80s he was like a voice in the wilderness, presciently sharing his progressive views on all things environmental from how best to nurture plants to organic farming to conservation. Thirty-four years later, it is most fitting he would be sharing his gardens.”

Quite a celebrity cover, and the timing is perfect. Look for this one to sell!

Tuesday, April 08, 2014

The Spring 2014 issue of Canadian Art is an eye-catcher. Saw it on the shelf at my local Book City store. Impossible to miss it. The image actually makes you want to reach out and see if you can pull the bandage off the cover.

The cover subscribes to the “less is more” approach. And it works!

Tuesday, April 08, 2014

Which cover do you like best?  
Click on Images to Enlarge them, then please vote.

Which cover do you like best? Cast your vote at CoversSell.com.

Thursday, April 03, 2014
 
The April 2014 issue of Vogue magazine is apparently creating quite the controversial “conversation” in the world of social media.
 
This was brought to my attention by Sarah Hampson, an award-winning writer, working on a piece for the Globe & Mail. Thanks to Sarah, I was forced to look online at the tone of the conversation.
 
Here’s one example from the Vogue website:
 
“My Mother subscribed to Vogue for most of her adult life. As a young girl I enjoyed Vogue and it inspired me to dream about being a fashion designer. I remember well Karen Graham, a most famous model, and a article with photos of Jacquelyn Bissit who looked gorgeous in a simple chambray shirt and jeans. I started to learn about all the most prestigious designers and used to sketch their designs as I saw them in photos.
 
In one issue, you have lowered Vogue from a prestigious magazine to and supermarket checkout stand tabloid. [Kanye] West raps filth. In a song to his Kim is states, when I impregnated your mouth, I knew you’d be my spouse. Kim is famous for and her only talent is her porn tape promoted by her own website today. The tape, done eight years ago, includes a close-up of her VAJJ online for the world to see. These are the people that you have honored by putting them on your cover. This is an insult to the thousands of high fashion models and celebrities that met your high standards that no longer exist. Goodbye Vogue I will never purchase another issue.”

+

Before reading any further, I took a look at the cover and asked myself: Is this cover really that shocking? In my view the cover is beautiful. Turns out the image was shot by legendary photographer Annie Leibovitz, and was commissioned by Anna Wintour, like so many times before. Nope, nothing controversial about these two legendary publishing veterans collaborating on a cover.
 
I then asked myself, was the cover even intended to be shocking? Well, only Anna Wintour knows for sure, but I somehow doubt it was meant to be offensive. The image shows two celebrities (supposedly in love) holding each other tenderly. No twerking. No cheap sexual images. No skin. The cover has much in common with a recent Time Magazine cover on the Royal Wedding. Arguably the Kim & Kanye cover is more restrained and less risque than the Kate & William cover. Tender Snuggle vs. Juicy Wet Kiss.
 
Did Time cross over some imaginary line when they did the Kate & William cover? After all, a royal wedding is mere pomp and fluff, nothing at all akin to news that is important, like the Watergate break-in or global warming. Perhaps some uptight purists and editorial snobs were miffed with the “tabloid-like” treatment of the royals in a “news” magazine. But, chances are more people loved it, and bought it on newsstands, than any cover ever did, or ever will, on global warming or corrupt politicians.
 
Do I believe Anna Wintour was hoping that the cover would help them sell copies on newsstand? Well, I assume so, and I hope so. After all, that is part of the job description of any editor. No publisher I’ve ever known has hired an editor hoping they’d make decisions which would result in purposefully selling fewer copies.
 
Vogue’s very name suggests that what they will be covering are “style makers.” The Oxford Dictionary describes the word vogue as: “noun, the prevailing fashion or style at a particular time.” Clearly, for better or worse, Kim & Kanye and Kate & William are indeed fashionable. To ignore that reality would simply be absurd.
 
So, was this cover choice purely a desperate move to re-position the magazine as a low-brow tabloid? I don’t think so. Getting free publicity has always been part of the task, as publishers and editors have employed professional PR staff for decades, with an eye to “getting the magazine talked about.” The only thing that has changed is that now the conversation includes anyone with a gizmo in hand and digits that can text. I think the Vogue brand is not so fragile that this cover can shatter its equity.
 
I suspect the folks at Vogue are loving all the buzz this cover is creating, and I have no doubt that it will result in increased sales of the magazine. Did they do it on purpose? I hope so. But truth be told, I think they are probably a little bit surprised that it worked out so well.

Thursday, April 03, 2014
Legion Magazine has been nominated for a Gutenberg Award for the Design and Printing of the 2013 Victoria Cross SIP.
 
The press release goes on to say:
 
The Gala Gutenberg awards are presented by the Printability and Graphic Communications Instutute, formerly known as the Quebec Institute of Graphic Communications, to recognize excellence in graphics and the printing industry.
The 100-page magazine, published last fall, featured more than 100 archival photos and illustrations to go with a text by historian Hugh A. Halliday.  It’s striking cover, designed by the magazine’s art department, features an embossed Victoria Cross, and fold foil logo.
 
The winners will be announced at a gala in Montreal on April 22, 2014.

For more information on Legion Magazine contact:
613-591-0116  •  magazine@legion.ca
Thursday, March 27, 2014
The 2014 Gardening Digest, published by the team at Harrowsmith’s Truly Canadian Almanac, is set to hit newsstands. Cover price will be $4.95.
“The magazine is a hefty 196 pages thick, and packed with secrets, tips and advice for the serious Canadian gardener,” says Yolanda Thorton, publisher.
Look for the magazine at this year’s Canada Blooms show, and stop by to see the 2400 square foot, Wet, Wild and Canadian Harrowsmith Garden.




 
Thursday, March 27, 2014
The April 2014 issue of Fashion is hard to miss.

“Cobie isn’t the biggest star we have shot this year. But her cover has generated a huge response. There is something about the naturalness of her pose, the fresh-out-of-bed hair, and the sexy, plunging neckline that is very captivating. The busy print of the dress and hits of yellow also have the newsstand punch we are always striving for. And though there isn’t much space for cover lines, art director Eng Lau did a great job of stacking them vertically on either side, so we still have a lot of 'sells.'"


Thursday, March 27, 2014
In a press release from Arlene Shepard, VP Press Management, Gateway, comes the announcement that…

“Jean-Pierre Desrochers (JP) has joined us in the capacity of Regional Manager, Eastern Canada.  JP brings many years of experience and a wealth of knowledge of this marketplace to Gateway.
 
His role will include the management of all existing Gateway Newstands locations in Quebec as well as taking on the transition process of the LS Travel stores acquired in this market.  This will include Montreal, Quebec City as well as Ottawa.  JP will also be responsible for new business development in this market.
 
JP comes to Gateway, most recently from Benjamin News.  His knowledge of press in the retail environment has come from his many years of experience at The UCS Group, (now LS Travel Retail) where he oversaw 26 retail stores in Quebec and Ontario, including large newsstands and airport locations for 14 years.
 
JP will begin at Gateway Newstands on Monday April 14th.
We look forward to JP’s enthusiasm and commitment to growing the presence and profile in this growing market for Gateway Newstands."
Thursday, March 27, 2014
I received a note from Kevin Brannigan, who offered high praise for this cover.
 
It does indeed very quickly convey the message.

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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