Wednesday, December 17, 2014
 
The January 2015 issue of Toronto Life hit newsstands on December 11th, 2014.  The cover feature is “The Winter Hater’s Guide to Loving Winter” with a round up of insider tips on the best things to eat, drink, wear, see and do to get through (and maybe even love) the most hated season of all.

“Lola, our cover star, was photographed by Daniel Ehrenworth, and is showcasing one of the tips from the guide—where to get designer puppy parkas!”, says Yen Tran, Marketing Manager.

“Toronto Life‘s job, in part, is to help readers love their city, which is a little harder to do in winter. So for the January issue package, we rounded up a bunch of surprising ideas for how to enjoy snow-covered Toronto. We mocked up many covers with different images: ice skating, hot chocolate, even a polar bear. But none of the images seemed urban enough. The package is full of pleasures that are unique to city living, like heated patios and high-end saunas. We wanted the cover to suggest all that. And what could be more urban than a dog in a designer jacket? Also, dogs are cute!” - Sarah Fulford, Editor-in-Chief.

I’m not normally a fan of using pets on covers, but this one is fun and makes sense given the quirky spin the cover feature takes on the benefits of winter.

 

Wednesday, December 17, 2014
The Jan/Feb 2015 issue of Canadian Geographic is on press and set to hit newsstands soon.  Here’s what Editor Aaron Kylie said on his blog about the cover: “When it comes to Canadian Geographic wildlife covers, it’s statistically proven that predators sell — particularly bears and wolves. (Indeed, our bestselling cover ever, December 2009, featured a wolf.) So when we decided a wolf would grace the cover of our January/February edition, our annual wildlife issue, we had no doubt we’d have great options to choose from, and hopefully another bestseller on our hands.”
The Art Director is Javiar Frutos.

 

And here is the best-selling cover ever for Canadian Geographic:
 



Wednesday, December 10, 2014
Canadian House & Home continues with its fine tradition of producing high-quality Special Interest Publications. This Holiday issue sells for $13.95. The regular CH&H continues to out-sell Martha Stewart Living in Canada.

This cover is as mouth-watering and heart-warming as you can get!
Look for this one to sell!

 

Wednesday, December 10, 2014

The Jan/Feb 2015 issue of Legion Magazine is set to hit newsstands December 29th, 2014.

The cover story  is written by 9-time National Magazine Award award-winning writer and novelist Don Gillmor.  It’s a heart-breaking story of twins, who are both serving overseas in WW1.

Acclaimed writer Don Gillmor’s grandfather shipped out from Winnipeg in February 1918 and arrived in France a month later for his first taste of trench warfare. On Oct. 15, he was struck by two German bullets. His twin brother, in another trench just 50 kilometres away, was hit by a sniper’s shot on Nov. 11. As the Great War came to a close, one would perish, and one would survive. Read this family story of brothers-in-arms in the January/February 2015 issue of Legion Magazine.

Jason Duprau is the Art Director.

 
Tuesday, December 09, 2014
The Jan/Feb 2015 issue of Motorcycle Mojo is scheduled to hit newsstands on December 29th.  This time slot almost always produces the best-selling issue each year, as readers in need of a fix in the dead of Winter, and in the mood to shop for a new ride, and plan their Spring and Summer trips, buy the magazine.

Art Director Amy McCleverty says, “Our Jan/Feb 2015 cover was inspired by the clean lines of the Honda CBR650F, this cover image is big, bold and in your face. The soft focus background allows for great legibility of cover lines and the brilliant red and blue add that extra pop of colour. The traditional, colourful Newfoundland village in the top right corner pulls the page together to make a cover that will grab you when browsing the newsstands this Winter.”

 

Tuesday, December 09, 2014
Horse Canada magazine has unveiled their 2015 Horse Annual SIP, which goes on sale December 15th, 2014.  It’s just in time for a last minute Christmas Gift.

The Annual issue sells for $7.95, while regular issues sell for $4.75.

Circulation Director Karin Apfel said,  “Historically, a best seller for the Horse Publications Group franchise, in 2012  it underwent a title and theme change to focus on equine health, the leading concern for all horse owners, according to surveys done by the publisher. As the Canadian Horse Annual – Health Special, it is respected and supported by all five Canadian veterinary schools and provides leading edge health care information for horse owners across the country.”

Art Director Sieu Truong makes great use of the left-hand side of the cover to punch out numerous sell lines.  Good use of red in selective spots to help direct the eye down the cover, and to highlight key details. Great action shot and eye contact with a handsome horse.

 

Wednesday, November 26, 2014
The Winter 2014 issue of Prairies North went on sale November 17th, 2014. Art Director Lionel Hughes chose a close up profile shot, which really works to communicate the main selling feature fast. This publication historically does extremely well with large animal covers.  All three of the ones below were best-sellers in their year of publication.

 

 


Wednesday, November 26, 2014
The November 2014 issue of Martha Stewart Living is hard to miss on newsstands. If you have a sweet tooth, this issue promises six Must-Try Pies. It is radically clear what they are selling. This is a cover that let’s the food do all the work.

Yummy!

 



Wednesday, November 19, 2014
Have you ever heard of Paper Magazine?  I certainly hadn’t, until yesterday. But thanks to a morning TV “news” program, I was alerted  to the fact that Kim Kardashian had decided to pose nude for Paper magazine.  A quick google search and there it was, Kim in all her glory for the world to behold.

They call the Winter issue their “Art Issue.”  Their web site goes on to say:  Our 2014 Art Issue is an art project in and of itself, in which we explore, deconstruct and obsess over the theme of attention: BREAK THE INTERNET. Pairing Kim Kardashian with the legendary photographer Jean-Paul Goude was the kickoff. Like it or not, Kardashian is a Hyper-Pop-Culture-Icon-Institution. She understands fame and popularity as if it were coded in her DNA. Goude popped the cork on what makes her an icon: it is not just her ass, but her willingness to give us 100 percent.” Really? Uh huh, sure.

According to their website, Paper has been around for 30 years. I guess I’ve been out of touch for 3 decades.  But not anymore. Here is how they describe themselves:

“PAPER COMMUNICATIONS is a MAGAZINE, a WEBSITE and a CREATIVE STRATEGY AGENCY that helps brands connect to the culture that has grown from our days in downtown New York clubs, art galleries and fashion runways. Just as we have evolved over these past 30 years, we are now helping brands embrace the ever-changing cultural landscape with event marketing,design collaborations, trend reporting, content creation, overall strategy and most importantly introducing brands into our world of influencers and tastemakers, who create the culture we celebrate.” Ok then.

Perhaps that’s why their web site is selling the Limited Edition Nude cover for $20 + $4 for shipping and handling. You can also order the Cover With Dress for $10 + $4 for shipping and handling. One can’t help wondering how much Paper paid Kim to pose for their Winter 2014 Art Issue? The bottom line (wink wink) is that now a lot of people are talking about Paper Magazine, liking them on Facebook, and tweeting about them on Twitter. Mission accomplished.

 

Wednesday, November 19, 2014
The Winter 2015 issue of Dirt Trax is set to hit newsstands on December 22nd, 2014.

Art Director Andrew Knoor managed to squeeze in a total of 8 hooks, with good use of the key cover real estate. The image chosen is a classic action shot, and the hot color choices help give the cover a neon power boost.

 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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