Monday, October 24, 2016
The Winter 2016 issue of Creative Scrapbooker is scheduled to hit newsstands on November 27, 2016.

The cover price has been raised to $12.99 from $11.99, an increase of 8.3%.

We started distributing to in the USA this year...and:
  •     On the Spring 2016  issue it sold thru at an amazing 52%.
  •     On the Summer 2016 issue it sold thru at an even better 58%
  •     We’ve increased the Fall 2016 USA distribution by 148% to expand our reach

The magazine is 148 pages thick, perfect bound, with a trim size of 8 1/4 x 10 3/4, 
and is on very thick glossy stock…a magazine of the highest quality.


Tuesday, October 18, 2016
The Dec/Jan 2017 issue of Canada’s History is scheduled to hit newsstands on November 21st, 2016.

This time slot typically produces the best-selling issue every year! Editor Mark Reid says: “Dreaming of making the National Hockey League has long been a rite of passage for many young Canadians. And, for a select few, it was a dream come true."

To celebrate the centennial year of the NHL, Canada’s History is featuring a special package of stories recalling some of the greatest games every played. From the Toronto Maple Leafs’ Cup win in 1967, to  Paul Henderson’s winning goal in the 1972 Summit Series, we offer readers a rink-side view of the magical moments that made hockey “Canada’s Game.”

To illustrate our story, we chose for a cover image Jacques Plante’s 1974 goalie mask — and we are even offering a hand-made replica of the mask as a prize in a special NHL at 100 contest. Enter starting November 8th on the magazine's website.


Tuesday, October 18, 2016
Report from Press Release:

“Presse Commerce Corporation is proud of the reaction received from customers for the new stores in the McGill University Health Center six months after their opening. The MUHC combines the Royal-Victoria Hospital, the Children’s Hospital, the Montreal Chest Institute and the biggest Research Canada.

Some would say that it was a bold move to open new stores. In fact, the periodical sales in the Multimags grew by 1% when comparing 2015 to 2014. A bookstore, a newsstand and a toy store will entertain the MUHC’s 4.8 millions users of which: 47% are employees, 27% patients and 26% visitors.

Each stores offers a variety of products adapted to their specialty, but we made sure to give magazines an important place with in store giant screens to inform, promote and discover new titles.

In fact, the response has been so good since day one that the MUHC has agreed to organize a joint book fair with Multimags.”

Hospital Best Sellers:

Top 5 Overall:

    2.In Touch
    3.Life & Style
    4.7 Jours
    5.La Semaine

Top 5 U.S.:

    2.In Touch
    3.Life & Style
    4.Vanity Fair

Top 5 CDN:

    5.Canadian House & Home

Top 5 QC:

    1.7 Jours
    2. La Semaine
    3.Star systeme


Tuesday, September 27, 2016
The Oct/Nov 2016 issue of Canadian Cycling is a classic “poster style” cover.

The white background gives the image a high-contrast platform to work from.

The use of red gives it a high-octane zing.

The theme of fitness is a strong subject matter for us.  Look for this one to sell.

Plus: 7 of the past 9 issues have posted sales gains!


Tuesday, September 27, 2016
The October 2016 of The Atlantic is a cover that will sell.

This cover is a great example of executing on Rule #32:  Timing Matters

With the first of three debates scheduled for the USA Presidential election, just weeks away, this first tilt between Trump & Clinton is sure to be a ratings bonanza.

It’s like a heavyweight boxing extravaganza. And the cover might as well be a poster for Ali vs. Foreman in the Rumble in the Jungle.

Smart of The Atlantic to get out in front on this opportunity.


About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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