Thursday, February 04, 2016
The March 2016 issue of Horse Sport hits newsstands on February 22, 2016.

The cover feature:  Ultimate Guide to choosing a Boarding Stable is precisely the kind of service journalism, with real benefits, that readers have come to expect from this title.

Art Director Bonnie Summerfeldt chose a warm purple and yellow colour scheme.  Good use of left-hand side real estate and alternating of yellow and white help drive the eye down the page.

 

Thursday, February 04, 2016
The February 1, 2016 issue of Maclean’s is the Cover of the Week.

Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read!

For Dummies
From Wikipedia, the free encyclopedia

For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.

The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the “Dummies Man”, and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages.

 

 

Thursday, January 21, 2016
Legion Magazine has been publishing for 90 years…quite a milestone in Canadian Publishing.  To celebrate, the Publisher Jennifer Morse unleashed their amazing Art Director, Jason Duprau, to come up with a refreshed look. 

Here’s the inside scoop:

“We have come a long way. Legion Magazine is entering its 90th year of publishing and going strong. To mark our anniversary, we have refreshed the look and content of the magazine. More pages are being devoted to coverage of Canada’s military history and current issues related to veterans and defence. New sections have been added, including “Heroes and Villains”, “Artifacts” and “My Story”—we hope you enjoy them. Also during this anniversary year, we are taking a nostalgic look back at where we have come from in “Our back pages”. We have even improved the readability of the text itself. As always, we will continue to present rare archival and rich contemporary photography to complement the powerful stories our writers tell. And most importantly, we look forward to sharing more of this country’s history with you. We wish you good reading.”

Jennifer Morse General Manager “For our 90th Anniversary re-launch, we decided it was a perfect opportunity to give the magazine a complete visual overhaul. Our goal was to create a magazine that was both bold yet elegant and sophisticated. We started with the cover and development of a new wordmark for the magazine. We’ve committed to a clean, uncluttered cover, emphasizing iconic photography, bold cover lines and a clear and concise skybar. For the interior, a new grid was developed to allow more whitespace, which allows visuals much needed breathing room and increases readability. We selected a new family of fonts to achieve striking typography and developed various devices to pull readers from page to page.” Jason Duprau Art Director, Circulation and Production Manager

Before:

 
 

After:
 


Thursday, January 21, 2016
The Winter 2016 issue of Rotman magazine hit newsstands on January 4, 2016.

The issue focuses on The New Health Economy, and is packed with advice from 14 Experts. It’s 132 pages thick too!

The cover has an almost Andy Warhol-like quality to it, which is sure to help it pop on newsstands.

 

Great use of alternating colors to help drive the eye down the page.

Editor-In-Chief:  Karen Christensen

Sales & Circulation Manager:  Kate Mills

Design:  Bakersfield Visual Communications Inc.

Distributor:  Coast to Coast

Special Thanks:  Ron Sellwood

 

Thursday, January 21, 2016
The Winter 2015 issue of Prairies North is on newsstands now.

This “service journalism” cover is a classic take on the subject.  This theme does well for city and regional magazines across North America.

At Director Lionel Forest Hughes.

 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2016 (8)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)