This fabulous cover from The Hockey News
is one to watch. Special Interest Publications (SIPS) are all the rage these days.
The cover features arguably the biggest star (read celebrity) in the history of hockey. Smart to have Gretzky in his Edmonton Jersey, looking young, vibrant and invincible.
Great use of The Hockey News
brand, without overwhelming the main message: Top 100 Players of All Time.
The value proposition couldn’t be more clearly stated and is positioned for maximum newsstand impact. The white cover sparkles, and the background treatment is very Esquire-ish. The $7.99 price point makes it almost too good to be true.