Thursday, August 20, 2015
The Fall 2015 issue of Fly Fusion is set to hit newsstands on August 24. This year’s edition features another “top predator” cover.

"We continue to expand our dealer coverage in both Canada and the United States, as sales continue to grow relentlessly.Our draw in Canada for this issue will be 12,625 copies, our high water mark since a promoted issue in 2010.  In the USA, our draw is 15,800 copies–the most we have ever distributed." 

Special thanks to Sue Keavney at CTC.
Thursday, August 20, 2015
The Sep/Oct 2015 issue of Legion magazine is scheduled to hit newsstands on August 31.

Art Director Jason Duprau employed his most aggressive type treatment ever on this cover. Look for our promotion at Chapters/Indigo.


Wednesday, August 05, 2015
The Sep/Oct 2015 issue of Canadian Real Estate Wealth is set to hit newsstands on August 17th, 2015.

This all type cover treatment will make it hard to miss on shelves.

Look at some of Consumer Reports covers below to see other strong type treatments.


Wednesday, August 05, 2015
Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

Nov 2014  (Fall Romance)

March 2014 (Rihanna)

Aug 2014 (Blake Lively)

Sep 2014 (Fall Fashion)

And the Answers Are:

#1 Seller in Canada…Sep 2014, Fall Fashion, sold 47,530  (Seasonality Matters)

#2 Seller in Canada…March 2014,  Rihanna, sold 28,420  (A List Celebrity)

#3 Seller in Canada…Aug 2014, Blake Lively, sold 24,615

#12 Worst Seller in Canada…Nov 2014, Romance, sold 12,293  (Huge failure)

About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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