Tuesday, November 27, 2012
Microsoft Buys Covers
http://www.businessinsider.com/conde-nast-wants-you-to-believe-microsoft-didnt-pay-for-windows-8-covers-on-vanity-fair-and-glamour-2012-11
It will be interesting to see how newsstand sales are impacted….we will check back in on this when the numbers start to firm up.
In the grand scheme of things, if the ad sales revenue was as big as is being suggested, does it really matter? Great to see that a huge player in the digital space values print so highly to sell its new hardware. I guess they know how smart, savvy, sophisticated, and engaged the readers of print magazines really are.
- Scott Bullock
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Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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Any news on how it performed on newsstands?... |
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