Monday, January 24, 2011
Well, Dwell SIP Sells!
The results are in, and the 100 Houses We Love cover, an SIP put out by Dwell, was a huge success.

Sales in Canada were 12,300 copies, on a draw of 23,800, for nearly a 52% sell-through efficiency.

The average sale on the regular (January through August 2010) issues in Canada was 7,750 copies, on a draw of 23,100, for a sell-through efficiency of 33%.
Plus, the cover price was $9.99 on the SIP, as opposed to the normal price of $6.99.  That’s a 43% premium priced product.  And worth every penny.

    •    Copies sold:  up 207% compared to the average issue
    •    Newsstand revenue:  up a staggering 339%
    •    Efficiency: up nearly 20pts

Vertical content.  Beautifully packaged. Fabulous Outcome.
That’s a winning hand!


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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