Wednesday, March 27, 2013
PMB 2013 Spring Top Line Data Released

PMB has just released the 2013 Topline report.

Canada’s History scored the largest readers per copy at 23 readers per copy of all magazine measured by PMB, delivering a total audience of 874,000

Outdoor Canada came in at 22.5 readers per copy, delivering an audience of 1,960,000

Hockey News came in at 22.3 readers per copy, delivering an audience of 1,967,000

People Weekly came in at 21.7 readers per copy, delivering an audience of 3,324,000

Canadian Geographic came in at 19.2% per copy, delivering an audience of 3,644,000

Here’s what Deborah Morrison, publisher of Canada’s History and president of Magazines Canada had to say: 

“The Spring data from PMB is encouraging on a number of fronts. It shows that Canadians are still very committed to their magazines generally, so from an industry perspective this is good news. For Canada’s History to top the list for readers per copy tells me that it’s Canadian stories they want to read about. We’re anxious to see the detailed demographic information because if trends from the Fall continue, most of that growth is coming from readers 30-45, blowing away the myth that only older people are interested in magazines and/or Canadian history. “

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Any news on how it performed on newsstands?...
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