Friday, July 03, 2015
TL's Neighbourhood SIP Sells!
Back on May 30th, 2014, I blogged about Toronto Life‘s new Neighbourhoods SIP.  So it’s time to do a Check Up to see how it performed.

At a $9.95 cover price, these high-quality SIP’s are an important contributor to the overall newsstands sales story.

This particular issue sold 7,832 copies, and went on sale on June 2nd, 2014.

This was better than their Real Estate SIP by 515 copies or 7%, which went on sale March 31st, 2014 and sold 7,317 copies.

It was also better than their City Home SIP by 2,925 copies or 60%, which went on sale August 4th, 2014.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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