Friday, February 13, 2015
SI’s 2015 Swimsuit Issue
The Sports Illustrated 2015 Swimsuit Issue is creating quite a buzz, as it always has, as SI continues to create “shock and awe.”  The latest cover lowers the bikini line to shocking new lows in a game to get the twits to tweet their outrage.  Apparently it's working.  Moral outrage has surrounded the issue every year, since first launching in 1964.

“I think you’re making it look a lot naughtier than it really is to be honest,” cover model Hannah Davis told Matt Lauer on the Today Show Monday. During the interview a ribbon graphic covered part of the cover. “To be honest, I think SI always tries to do something a little different every year, and I think this year, it’s the year of the torso."

The year of the torso?  Uh, huh.  Looks like SI is serious about the old adage that sex sells. Which one do you like best?  Vote for 2015, 2014, and 2013 here.




- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Any news on how it performed on newsstands?...
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