Tuesday, March 10, 2015
Retro Cover Falls Short
Last May I posted Outdoor Canada‘s Summer 2014 issue along side the Summer 2013 issue as Cover of The Week.

I praised the gutsy move to test something different.  But pointed out that it was going to be tough to beat the results from the previous year.

Sure enough, the retro approach for 2014 didn’t work.

Despite a draw that was increased by 11%, the retro cover fell short by 21% compared to the prior year’s cover.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)