Thursday, April 16, 2015
Dirt Trax Triple Threat Cover
The Spring 2015 issue of Dirt Trax will feature their first ever “triple threat” cover.
The approach came about after testing a “double image” cover on the Winter 2014 issue. The result: a lift in sales of 187%.
This cover also features “celebrity gear guy” Greg Biffle, which was worked into the upper left hand corner of the cover.
The Art Director is Andrew Knor.
The approach came about after testing a “double image” cover on the Winter 2014 issue. The result: a lift in sales of 187%.
This cover also features “celebrity gear guy” Greg Biffle, which was worked into the upper left hand corner of the cover.
The Art Director is Andrew Knor.
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- Scott Bullock
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Scott Bullock
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scottbullock(at)rogers(dot)com
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