Wednesday, February 16, 2011
Richler aint got the pop of Iggy
When the October 2010 issue of The Walrus hit stands, I posted it as the Cover of The Week.  I loved the classic portrait of one of Canada’s great literary giants.  Perfect, I thought, for The Walrus’s audience.

While the issue modestly outsold last year’s October issue by 6.2%…it paled in comparison to the sales achieved by the Jan/Feb 2010 issue featuring Iggy.

Iggy sold over 12,500 copies, or more than 139% more than Richler.  While it was a double issue, meaning it got a longer shelf life, the Walrus crowd certainly voted with their wallets and declared Iggy the Walrus’s best selling issue of 2010.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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