Wednesday, March 20, 2013
Alternatives Journal: Lynx
The third issue… post re-design… of Alternatives Journal looks like a winner.

“Early on in production of the Greenbelts issue of A\J, we got excited about the idea of having a Balkan lynx on our cover,” said A\J editor Eric Rumble. “We thought this intriguing and endangered creature was an excellent ambassador for our feature story about rejuvenating biodiversity along the old Iron Curtain route across Europe. Plus we figured that lynx are good looking enough to compete with any celebrity mug on the newsstand.”

New look…click to enlarge image:

Old look: 

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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