Thursday, March 28, 2013
Cottage Life: Less is More!
The April issue of Cottage Life looks like a winner!

Cottage Life covers are always strong, but this one has a particularly good vibe, and is extremely timely, given all the negative press in the newspapers these days about the housing market.

The cover feature taps into that vein of greed and fear, and offers a compelling Value Proposition.

The 2013 Real Estate Issue does everything right:

  • Great use of skybar area to shout out the main thrust of this issue
  • Big, bold, and assertive type on main sell line
  • Benefit-Oriented main sell line…simple and direct
  • Additional hooks have strong appeal to target audience and aspirationals
  • Nice starburst button
  • Fabulous and classic cottage image

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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