Thursday, January 20, 2011
Glee
MORE has scored. This cover is hardly subtle. It literally screams “Buy Me.”
Here’s how the Editor-in Chief, Linda Lewis describes it:
“This cover is pure gold because it has noticeable attitude, and at the same time accurately captures what More is all about. The strong in-character image of a beloved actress (in our target demographic) works in tandem with the holiday theme, but with a surprising and humorous twist. Some of the cover lines are provocative, others are benefit-oriented but overall, the combo of the text with the superstar photo makes it eminently appealing.”
Very simply put: this issue looks like it will be a super-fun read. One industry expert has boldly predcited massive sales. A good bet.
Here’s how the Editor-in Chief, Linda Lewis describes it:
“This cover is pure gold because it has noticeable attitude, and at the same time accurately captures what More is all about. The strong in-character image of a beloved actress (in our target demographic) works in tandem with the holiday theme, but with a surprising and humorous twist. Some of the cover lines are provocative, others are benefit-oriented but overall, the combo of the text with the superstar photo makes it eminently appealing.”
Very simply put: this issue looks like it will be a super-fun read. One industry expert has boldly predcited massive sales. A good bet.
![]() |
|
- Scott Bullock
About Me
Scott Bullock
![]() |
|
scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
![]() |
|
Kelly says: | |
Any news on how it performed on newsstands?... |
Blog Archive
![]() |
2017 (75)
|
![]() |
2016 (43)
|
![]() |
2015 (86)
|
![]() |
2014 (59)
|
![]() |
2013 (101)
|
![]() |
2012 (81)
|
![]() |
2011 (75)
|
![]() |
2010 (53)
|