Wednesday, March 02, 2011
Yearbook 2011
This fabulous new SIP from People magazine is now on shelves.

The cover price: $15.99.

Like any good SIP, the cover stock is heavy, and UV coated.  The interior stock is fantastic too. 144 pages thick. No advertising. Odd, even the inside front and inside back covers are blank white. The production values are exceptional.

If you’ve ever considered doing an SIP, this is one to take a lesson from on how to pour quality into a high priced magazine product.  Consumers will pay a premium for a quality “book.”


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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