Wednesday, October 06, 2010
Check Up: Fashion’s Sarah Jessica Parker cover
Back on May 18th, we highlighted this cover as Cover of The Week, calling it “flawless” and predicting that it would “shatter some sales records.”   This cover just did everything right, from the white background, to the a-list celebrity, to the tie-in to a new movie release, to a clean and uncluttered feel, to the use of strong numeric type to quantify the benefits, to the starburst highlighting the value proposition of a thick magazine.  We likened it to a cover Cosmopolitan might do, if they were lucky.

Fashion Summer 2010
Fashion Summer 2010

The Summer 2010 issue is now essentially closed and final with sales:
-up 41% from Summer 2009
-up 25% from Summer 2008
-up 48% from Summer 2007
-up 28% from Summer 2006
-up 66% from Summer 2005
-up 34% from Summer 2004
-up 52% from Summer 2003
-up 13% from Summer 2002
-up 13% from Summer 2001
-up 41% from Summer 2000

“We’re all very proud of the fashion team and very excited to have “shattered” the old newsstand record,” says vice president consumer marketing Darlene Storey.

The best-selling Summer issue of Fashion in 11 years is something to be very proud of.  Congratulations to the entire team at Fashion.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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