Thursday, June 11, 2015
The CMC awarded Ricardo (English Edition) as The 2015 Magazine of the Year.  Congratulations to Tracey McKinley, Coast to Coast to Coast, and the entire team for a job well done!

I blogged about this launch back on September 11th, 2014, as the Cover of the Week…so it’s time to check out the results!

The Fall launch issue (on sale September 15th) sold 23,882 copies! An incredible result right out of the gate! So was it a one-hit wonder?  Nope!

The following issue (December 2014, on sale November 3rd) sold 23,865…an almost identical number!

The February 2015 issue, on sale December 15th, is sitting at a sale of 25,527, while not 100% final, is probably 99% final now.

The next two issues have equally compelling covers and look poised to sell extremely well too!


Wednesday, June 17, 2015
The new Jul/Aug 2015 issue of Horse Canada is set to go on sale July 6th.  The magazine is on a big time roll.

Their last 7 issues in a row have all posted increased sales.
  1. Nov/Dec 2013…up 11%
  2. Jan/Feb  2014 Horse Annual up 22%
  3. Mar/Apr 2014 up 40%
  4. May/Jun 2014 up 147%
  5. Jul/Aug 2014 up 103%
  6. Sep/Oct 2014 up 18%
  7. Nov/Dec 2014 up 29%
In addition, while sales are not yet final, big gains are expected for the first 3 issues of 2015 too.

Special thanks to the OMDC. And to our distributor Disticor.


Tuesday, June 09, 2015
The June 2015 issue of Canadian Geographic features a cover story on the 100 Greatest Explorers.

Here is what editor Aaron Kylie has to say about the issue:

“Explorers and exploration are a big deal for our readership, however there are not a lot of universally well known modern Canadian explorers. So with this cover, art director Javier Frutos played up a largely graphical treatment with a prominent main cover line with a simple direct sub-line. He also used a row of small images of select explorers, inspired from a December 2004 Canadian Geographic cover that had done particularly well at newsstand.”


Thursday, June 11, 2015
The July 2015 issue of Vanity Fair is a shocker.  The cover girl is former Olympic star Bruce Jenner, who has completed his transition to a women.

The cover shoot was done by legendary photographer Annie Leibovitz.  The article is written by Pulitzer Prize–winning contributing editor Buzz Bissinger.

I’m a bit surprised that People Weekly or one of the tabloids didn’t get the first “reveal.”


Thursday, June 11, 2015
Legion Magazine‘s Jul/Aug 2015 issue will feature a cover story on the Battle of Britain.

This cover was 99% perfect on the first draft, with only some minor tweeks needed in the sky bar area.

Art Director Jason Duprau.


About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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