This fabulous cover (another gem produced by Jason Logan) is a great example of how to art direct a sensitive subject–tackle it head on.

Canadian Business has taken on controversial subject matter, and given it a clean, uncluttered, and compelling twist. They’ve taken some risks (love that sub head) and done it in a way that is both sexy and sophisticated.

Senior writer James Cowan was given the compelling writing assignment.

Logan’s less-is-more approach to the cover deftly juggles at least 5 of my 30 major rules for newsstand success:

Rule #2:  Subject Matter Matters
Rule #6:  Be Controversial
Rule #9:  Clean over Cluttered
Rule #16:  Take Some Risks
Rule #20:   Be Sexy

Logan says,  “for a cover like this to sing it really helps to start with a fascinating article, great editor, forward-looking publisher, and art team that can make it happen fast.”

Obviously, Logan also understands that teamwork matters too.

My prediction?  This Cover Sells.