Monday, June 03, 2013
Dumb Jocks

The latest cover from Sportsnet is one to watch. When I saw this cover I couldn’t help shaking my head as I laughed. I am as guilty as the next guy for helping enrich athletes by watching TV, listening to the radio, purchasing over-priced tickets to games, and buying caps and T-shirts. I must also confess to resenting the ludicrous amounts of money these jocks earn. Pure jealousy, I admit it.  

Sportsnet may have tapped a vein: even die-hard fans can take some perverse pleasure in reading about how some morons managed to burn their fortunes. Here’s what art director Jamie Hodgson had to say about the cover:

“Our second annual Money Issue follows up on one of our most successful newsstand issues of 2012. I’m typically bored of money issues with tons of dollar signs and stacks of cash and coins floating around layouts so I thought with this great cover line we had, I’d light the cover on fire this year. Why not! How often do you get to singe the corners of your logo and get away with it? The big fiery BURN is sure to catch attention on stands. I had some fun with the monopoly board of uber-rich athletes with some of the bizarre and ridiculous things they spend their fortunes on, with a special bust-out of Evander Holyfield in the bottom corner, our big feature in the package. Also, you can’t go wrong with a little Paulina Gretzky for sports fans up in the top left corner, right?”

Click on image to enlarge:

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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