Thursday, February 21, 2013
Is that Canada Goose?
The 2013 Sports Illustrated Swimsuit Edition is hard to miss on newsstands this week.

For the second year in a row Kate Upton was chosen as the cover girl, and why not? 

Rule #30: If it works, keep doing it

According to a story in The Globe & Mail, that coat she is wearing is a Canada Goose. Perfect for those arctic conditions when wearing a bikini, right?

In case you missed last year’s cover, taken in a decidely warmer climate, here it is. 

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)