Thursday, July 30, 2015
Esquire 2013 Covers (Take the Test)
Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

March 2013 (The Man)


Oct 2013 (Obama)

Jan 2013 (Penn)

July 2013 (Pitt)

And the Answers Are:

#1 Seller in Canada…Jan 2013, Penn,  sold 11,319  (Meaning of Life annual + Bad Boy+ White background = Success)

#2 Seller in Canada…Mar 2013,  The Man, sold 8,859  (Proving that Black and All Type covers can work if the subject matter has appeal)

#3 Seller in Canada…Jul 2013, Pitt, sold 8,443

#11 Worst Seller in Canada…Oct 2013, Obama, sold 5,133

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (75)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)