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Tuesday, May 01, 2012
Cottage Life launches first SIP
To Celebrate their 25th Anniversay, the editors of Cottage Life have selected the magazine’s best BBQ recipies for their first ever Special Interest Publication (SIP), which debuts today on newsstands. Cover price is $11.95 vs. the regular $5.95 price for Cottage Life. 

The magazine is 124 pages thick.

According to Nancy Parker, Circulation Manager, “We felt with the Cottage Life brand being so strong, and it being our 25th Anniversary this year, it was the perfect time to publish this special collector’s cookbook. There are over 200 recipies from the editors and contributors of Cottage Life, and we are thrilled with how it looks.”

Look for promotions at fine retailers such as:

  • Chapters
  • Loblaws
  • Lowes
  • Shoppers Drug Mart
  • Walmart
  • Gateway

The cover is indeed mouth-wateringly delicious.  Smart handling of the branding, letting SUMMER GRILLING take the lead. Smart use of left-hand real estate, bold use of big number to quantify value proposition, good use of devices such as starburst and cover slash, and nice use of red to help draw the eye down the page.

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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