Thursday, July 29, 2010
Best Rings! A new edgy cover from Native Peoples
Native Peoples is a niche arts and culture title, published out of Phoenix, Arizona. recently completed a comprehensive data scan on ten years (60 issues) of covers and sales data.
The findings helped the Publisher, Editor and Art Director, jump start a new cover consultation methodology.

One thing that emerged from the data scan was that whenever any type of jewellery appeared on the covers (even in the absence of a story relating to jewellery) sales spiked. The same results occurred whenever the words Santa Fe appeared. So, amongst other things, we decided to push both aggressively on this cover.

    “Scott’s meticulous cover study has been eye-opening and we are very excited about the outcome,” said Stephen Phillips, Publisher.

The September 2010 issue is the first cover that robustly embraces many of the fundamental findings from our database. Look for it on Canadian Newsstands August 16th and in the United States August 17th.

Native Peoples magazine
Native Peoples magazine

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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