Friday, March 09, 2012
More talk about... chalk
I just received my new April issue of Toronto Life. Looks just like the Cincinnati magazine cover I blogged about last week. A loyal reader pointed out to me that this concept has been around for a while.
The New York cover was done in January 2007, and sold nearly 26,000 copies or 28% better than the average that year!
The Boston cover sold below their average for that year.
The Toronto Life rendition (the issue marks the 30th annual edition of Where to Eat Now) is strong, and should sell briskly. Less clutterd. Nice touches of color. Less is more. Love the little mini mag guide that comes with it.
- Scott Bullock
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Scott Bullock
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scottbullock(at)rogers(dot)com
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Any news on how it performed on newsstands?... |
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