Thursday, October 07, 2010
Fly Fusion Top 20 Collectors Edition
Fly Fusion magazine debuted in 2006 as a quarterly publication.  Fly Fusion has always focused exclusively on tactical “how-to” and inspirational editorial content that speaks to both the artistry, science and soul of the sport.  Fly Fusion has never done “where to” or “destination” editorial content…until now.

This cover is the first-ever SIP (Special Interest Publication) from Fly Fusion.  It will retail for $8.95 (the normal rate is $7.95) and will debut on newsstands October 18th, 2010.

Fly Fusion SIP cover
Fly Fusion SIP cover

“We were overwhelmed with the support we received for this special issue, given that we pitched this to our advertising partners at the peak of the recession when ad dollars were limited. This issue is a testament to what you can do when you marry loyal ad partners with a quality product and solid editorial, said Jen and Chris Bird, Co-Publishers.

The magazine sells as well, and sometimes even better,  in the United States than it does in Canada.  This particular cover, with it’s warmth, it’s tropical appeal, promises great fishing at the worlds greatest locations just as our weather here is getting a bit nippy.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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