Thursday, October 11, 2012
Say What, Madam?
An eagle-eyed editor, and loyal reader of shared this unfortunate cover with me yesterday. 99.9% of the time I feature covers that I believe are inspirational, and are examples of excellence in our craft. I try very hard to keep the tone of this blog positive, not critical. 

But occassionally, it is important to also point out some simple things that are instructive to avoid doing. Be careful of unintended outcomes.

While I love it when publishers, editors and art directors have the guts to position an image layered over the logo (which demonstrates confidence in the brand), as it helps create depth and 3D punch — you have to be careful.

The mis-reading of a single vowel could have a rather embarrassing result… something advertisers just might not want to be associated with… particularly in hotel rooms and lobbys. What did you say you were selling Madam?  Hopefully this will serve as a somewhat humourous reminder to slow down before going to press.

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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