Tuesday, February 24, 2015
Back in November 2013, I posted Maxim magazine’s December 2013 as Cover of the Week, which featured Paulina Gretzky on the cover.

The issue is now closed and final.  Sure enough, the issue was their best-selling issue of the year in Canada, with a total of 41,178 copies at a 46% sell-through.

The next best issue in 2013 sold just 28,288 copies. The average sale for 2013 was 22,191 copies sold at a 25% sell-through.


Tuesday, February 24, 2015
Fly Fusion magazine had a banner year in 2014, as they continued their growth strategy in the USA. Very few Canadian magazines can seriously compete in the USA market. But Fly Fusion now sells more copies in the USA then they do in Canada.

All four issues in 2014 posted impressive sales gains.Three of four issues established new all time sales for their respective time slots.

A shout out goes to Susan Keavney at Coast to Coast.
  1. Winter issue up 7%
  2. Spring issue up 21%
  3. Summer up 13%
  4. Fall up 23%

Thursday, February 19, 2015
The Victoria Cross SIP from Legion Magazine was a winner. Sales were 8,360 copies. Sell-through was 42%. Sales were up 4,143 copies or 98% from the previous year in the Winter time slot.Copies sold at a $14.95 price point.

It has been shortlisted for the 2015 Canadian Cover Awards.


Thursday, February 19, 2015
The April/May 2014 issue of Canada’s History sold extremely well. Sales were up 1,908 copies or 88% from prior year’s issue in this time slot. It was the second best result ever in this time slot.

It has been shortlisted in the Small Magazine Category for the 2015 Canadian Cover Awards.


Friday, February 13, 2015
The Sports Illustrated 2015 Swimsuit Issue is creating quite a buzz, as it always has, as SI continues to create “shock and awe.”  The latest cover lowers the bikini line to shocking new lows in a game to get the twits to tweet their outrage.  Apparently it's working.  Moral outrage has surrounded the issue every year, since first launching in 1964.

“I think you’re making it look a lot naughtier than it really is to be honest,” cover model Hannah Davis told Matt Lauer on the Today Show Monday. During the interview a ribbon graphic covered part of the cover. “To be honest, I think SI always tries to do something a little different every year, and I think this year, it’s the year of the torso."

The year of the torso?  Uh, huh.  Looks like SI is serious about the old adage that sex sells. Which one do you like best?  Vote for 2015, 2014, and 2013 here.




About Me
Scott Bullock

Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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