Monday, April 01, 2013
Canadian Business: Tims
The latest cover from Canadian Business (April 15, 2013) is sure to cause a stir. 

Recipe for success:

Iconic Canadian brand + beloved product + controversy + brilliant art direction = great cover = success!

Here’s what art director John Montgomery had to say about the cover:

“We chose the Tim Hortons cup for our cover because we felt that Tims is known for their coffee more than anything else. It is such a recognizable Canadian icon, especially when you see the distinctive red and yellow of Roll Up the Rim. So we thought it would attract newsstand attention. It doesn’t hurt that Tim Hortons is running that Roll Up the Rim promotion right now. Putting a serious, provocative business headline on the company’s cheerful packaging creates a tension that will draw readers in.”

Click on image to enlarge:

- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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