Tuesday, April 26, 2011
Shamelessly milking it
With the help of the Toronto Star (who ironically owns the competitor EYE Weekly, soon to be known as The Grid), NOW magazine continues to milk the PR machine. After all, the Toronto Star’s circulation, readership and reach is very powerful indeed. This kind of free publicity is priceless. One can only imagine the chagrin of EYE staffers, as they see their parent company continue to prime NOW’S pump.



The fun and games are breath-taking to behold.

The results of CoversSell.com’s polls can be found here: http://www.coverssell.com/?p=3343

64% feel NOW’s Rob Ford cover was inappropriate, while 9% thought it was appropriate.

60% feel that the Canadian Society of Magazine Editors should consider creating some guidelines.

After all, Maclean’s was reprimanded by the Quebec Press Council…


And NOW wants the Integrity Commissioner to investigate guidelines being violated…


I have to tip my cap to NOW. They are keeping their brand top of mind… great for PMB stats. That should help them hold down the cost of sex-trade ads and juice the bottom line at EYE’s expense, thanks to the Toronto Star.  Brilliant!
- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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