Thursday, September 10, 2015
Scientific American 2014 (Take the Test)
Scientific American has been continuously publishing for 170 years, so they must be doing something right.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of their 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

Jan 2014

Oct 2014

Nov 2014

Dec 2014

And the Answers Are:

#1 Seller in Canada…Nov 2014, Meditation, sold 9,819  (Must have been the subject)

#2 Seller in Canada…Jan 2014,  Mind, sold 8,990  (Best looking cover of the year)

#3 Seller in Canada…Dec 2014, Ideas, sold 8,459  (Big Type Treatment)

#12 Worst Seller in Canada…Oct 2014, Big Bang, sold 5,587  (Huge failure…very drab)
- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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