Monday, March 05, 2012
Great Canadian Covers 2011 (SIPs We Loved)
There were a few other SIP’s that turned in some eye-popping results in 2011.

Maclean’s William & Kate (The Royal Wedding) Special was a spectacular success. The issue had a retail price of $9.95 and sold over 91,000 copies at a 75% sell-through efficiency. That’s insanely good.

Vancouver Magazine’s City Guide turned in an amazing performance.  The issue had a retail price of $9.99 and sold over 9,000 copies at a 52% sell-through efficiency.  It outsold the previous year’s Guide by 190%, making this their best-selling City Guide ever. Very impressive.

Style at Home’s 100 Best Designer Secrets Special was a big success. The issue had a retail price of $7.99 (up from their $5.50 regular price) and sold nearly 54,000 copies at a 45% sell-through efficiency. This was their best selling issue of 2011, both by units sold and by revenue. Nice addition to the line-up!

Legion WW1 Special had a retail price of $14.95. This was the first-ever SIP for the title. It sold 5,659 copies on a draw of 12,650, for a 45% sell-through efficiency. The title grossed $84,602 retail dollars. It was honoured with a Bronze award at the 2011 Canadian Newsstand Awards in the SIP category.  (Full disclosure: a client of

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- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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