Thursday, October 31, 2013

The Winter 2014 issue of Fly Fusion is scheduled to hit newsstands November 26th, 2013.

The quarterly title, published out of Calgary, continues to grow, particularly in the U.S. market.  In 2012 sales were up 7%, with 2 of 4 issues setting new sales records for their respective time slots.

In 2013, the recently published Big Trout in Small Streams set a new sales record for the summer time slot.

This cover features the Ultimate Rod Review, which sets a new standard in service journalisim with 3 experts making over 7000 casts to test for accuracy, distance, innovation and value. 

Thursday, October 31, 2013
This week's visit to the newsstand resulted in two magazines that really stood out from the crowed pack on the rack.

The first is the November issue of Adbusters.

The second is the November Chatelaine.

Both covers work extra hard to create a compelling urge to buy.

In the case of Adbusters, the powerfully simple black and white image and pared-down approach signals that this issue is important.

In the case of Chatelaine, it is using every design trick in the book, from powerful sky bar treatment, starburst, cover inset with Jamie Oliver, tons of cover lines, sumptuous food shot, and the UPC code tucked away in the lower right corner where it belongs.

Thursday, October 24, 2013

The Dec/Jan 2014 issue of Canada’s History is set to hit newsstands November 25th, 2013.

Here’s what the senior editor, Nelle Oosterom, had to say about the cover:

“Samuel de Champlain has never looked so dashing! Robert Carter’s handsome illustrations grace our cover story debate on the question of who was Canada’s greatest explorer. In the article five prominent historians present their arguments for who’s No. 1. And Canada’s History readers get to make their own choices online.”

Thursday, October 24, 2013

On Wednesday October 30th, at 2pm, I will be doing a Newsstand Webinar for Magazines Canada.

It will be a jam-packed hour long session, where I’ll go over 34 Rules for Newsstand Success, with lots of cover images for examples of stuff that worked…and a few that didn’t.

Click on the link above for more details and to register!

Thursday, October 24, 2013
The November 2013 issue of Toronto Life looks like a fun read. I'm not usually one to favour a pink cover, but this is surely the exception to the rule.

Here’s what art director Christine Dewairy had to say:

“November was fun to do. There was much lively debate on how best to illustrate a multi-layered trend piece on the rise of breadwinner moms and stay-at-home dads. Do you go with the working mom, the beleaguered dad, kids or no kids? In the end, we wanted to have our cake and eat it too, to capture not just one facet of the new family model, but the whole dynamic. The best way to do that is to shoot a real family, who are living the trend. Models simply don’t interact with each other as convincingly. It’s amazing what you can get when you put real people in a studio and just let them be who they are. The image itself riffs on a traditional family portrait, with the male and female roles reversed. This family felt extremely comfortable in those roles.”

About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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