Tuesday, June 07, 2011
U.S magazine sales soft in Q1
News just in from MagNet, the US-based clearinghouse... The good news, according to MagNet, U.S. retailers sold 2.3 million dollars of magazines per day in the Q1 of 2011, totalling $987 million dollars in sales. The sobering news is that revenue is down 5.6%. MagNet speculates that higher gasoline prices in the U.S., along with an unstable economy overall, may be contributing to fewer trips to the stores and a reluctance to part with “disposable income.”
Nearly every major class of trade experienced softness, with the exception of Club Stores +14.1% and Home & Garden +32.4%, and a smattering of specialty categories. Supermarkets continue to generate the most newsstand dollars.
MagNet points out that 1,200 titles that were published a year ago were not published in Q1 this year. However, 1,300 new titles were distributed in Q1 this year.
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Nearly every major class of trade experienced softness, with the exception of Club Stores +14.1% and Home & Garden +32.4%, and a smattering of specialty categories. Supermarkets continue to generate the most newsstand dollars.
![]() |
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MagNet points out that 1,200 titles that were published a year ago were not published in Q1 this year. However, 1,300 new titles were distributed in Q1 this year.
- Scott Bullock
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Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says: | |
Any news on how it performed on newsstands?... |
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