Last year at this time, Canadian Geographic published their first digest-sized SIP. The 2016 Ultimate Geography Quiz book has sold over 15,000 copies at a 51% sell-thru, at a $9.95 cover price. That’s impressive!
Due to the success, this year’s distribution has been bumped up by 12.4%.
This year, the 2017 Ultimate Geography Quiz book features three regional covers.
Editor Aaron Kylie says: “Given the provincial/territorial organization of the Ultimate Canadian Geography Quiz SIP, it seemed natural to have a number of regional covers for the issue. We selected three compelling images submitted to the Canadian Geographic Photo Club, one each for eastern, central and western Canada. Our hope is this will improve the newsstand success of this already popular SIP.”